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Jeff Ber has extensive experience in business management and is currently focused on smaller Nonprofit organizations. By discovering the overall impact social media has on business, Jeff Ber examines its ability to create awareness for smaller organizations. Recognizing Smaller Organizations Most nonprofit organizations are grassroots-oriented. Even with financial help , small organizations are often resourceful by necessity. Nonprofits that focus on the environment, youth development, and animals are usually smaller than other nonprofit organizations and need to maximize their awareness. The impact of nonprofit organizations can be felt on a community level. For example, the United States currently has 1.3 million charitable nonprofits that help those who need necessities such as food and shelter. While many of these organizations are easily recognizable, spreading the word about smaller businesses often takes time and hard work. There are many ways to market a small nonprofit o...

The direct-to-consumer business model has gained some serious traction lately, especially in light of the events of 2020 that threw a wrench in the brick-and-mortar approach. After some criticisms and speedbumps, D2C is finally emerging as a legitimate, sustainable model of business for the digital age. Brands save untold sums of money on overhead, have near-complete control over supply chains, and can innovate with compelling new products like never before. But while D2C brands showed their strength in 2020, the challenge they face now is in the marketing department, especially with traditional retail channels coming back in a big way. How are D2C brands navigating the complex and competitive marketing landscape in 2021 and beyond? Kevin Miller , Co-Founder and CEO of GR0, is leading the way with aggressive, innovating digital marketing for D2C brands right now – here’s how. Quality Content – The D2C Marketing Key There are a few distinct challenges facing D2C brands in the realm...

Telemedicine is the future. In 2019, more than 75% of U.S.-based hospitals used video to connect with their patients, and in just the first quarter of 2020, there were over 1,500,000 telehealth visits. 18% of the United States GDP is healthcare-related, and virtual healthcare has a 4.8% compound annual growth. Currently, telehealth is a $20 billion industry that’s expected to reach $186.5 billion in 2026. The business of telemedicine has arrived. Telemedicine is booming thanks to its many facets. Telemedicine provides remote clinical services such as diagnosing conditions, screening symptoms, providing mental health services, low-risk urgent care, and delivering specialist consultations. In contrast, telehealth is much broader and provides virtual non-clinical health services. This includes telepharmacy, fulfilling medications, chronic condition support, physical and occupational services, and the facilitation of provider training, administrative meetings, and continuing educatio...

eBay is one of the world’s largest online shopping platforms, and have carved a unique niche for themselves in their 26 years of operation. Since the company’s launch in 1995, recommerce (that is, the sale of second-hand goods) has been an important part of their business since day one. In their new report dedicated to the prevalence and benefits of recommerce, eBay outlines all the ways second-hand sales between consumers have helped them. First of all, recommerce on eBay is a growing practice. Among eBay’s C2C customers (customers who buy from other consumers), the percentage of people who have bought second-hand goods in the past year by country ranges from 81% (the United Kingdom) to 68% (Canada). When asked about the demand for pre-owned products, more than 7 in 10 US eBay sellers said that demand has grown in recent years. This trend is especially noticeable among Gen Z, suggesting the stigma surrounding shopping second hand could be fading with time. What’s...

Whether you’re working from home in a home office, or commuting each day to an actual office, the way your office looks and feels can dramatically impact productivity. Investing in your office space is a great way to ensure you and your staff feel inspired each day. You might think an office upgrade has to be expensive, but the reality is that you can make some simple changes that will make a dramatic difference to the overall look and feel of things. If you’re looking for ways to freshen up your workspace, keep reading my 5 tips for updating your office below: 1. New Flooring This is something that’s often overlooked, but fresh flooring can make your office look like a completely new space. Not only is solid wood flooring a beautiful choice, but it’s easy to maintain and keep clean. Wood flooring also comes with natural markings, which prevent it from looking dirty too frequently too, ensuring for really easy maintenance. Good quality wood flooring will last for decades and requires...

Are you trying to think of a new marketing strategy that can get your brand out there and noticed by more people? Maybe this is the case. Or perhaps you have already tried influencer marketing and are interested in commencing a new campaign. As one of the most current methods of advertising, you’ve come to the right place to establish how to set up an influencer campaign for your e-commerce. With our lives rapidly moving more and more online, as an e-commerce brand, it’s definitely worth taking advantage of marketing through influencers on social media. Why influencer marketing? In the digital age that we live in today, whether an e-commerce business or not, influencer marketing is a strategy that can reap incredible results. In fact, as many as 90% of marketers say that influencer marketing has been an effective form of marketing . By finding ambassadors that can represent your brand on social media, you can reach a much larger, yet potentially more relevant audience. Not only can...

By all accounts, 2021 should be an outstanding year for American homeowners who are planning on selling their properties.  The improvement of public health conditions after the coronavirus pandemic is a factor that is certainly in favor of sellers; this was experienced even in late 2020 as opportunistic buyers and real estate investors sought to take advantage of bargains, but this trend seems to be far from over. Housing market analysts accurately predicted a downturn of real estate activity in the middle of 2020 because this was a time when the pandemic turned critical; moreover, civil unrest was unfolding across various metropolitan areas. Accordingly, many property owners decided against listing their homes at this time. Once the holiday shopping season started, however, buyers started showing strong interest, and there were reports of bidding wars in some markets. As of June 2021, the situation in Oklahoma and other regions of the country had turned into a sellers’ market...

Once you want to start developing an ecommerce store, you will prefer to go ahead and use Magento as the platform. That’s because Magento is offering some unique features, which will assist you to develop a fully functional online store without any challenges. However, it will not be possible for you to set up the Magento store on your own, as it requires some development expertise. This is where you will need to get in touch with a Magento developer or a Magento development agency. Here are 5 of the most important questions that you will need to ask from the Magento developer or development agency. The answers you get to these questions will help you to determine that you are going forward with the right service provider in order to get your Magento store developed. How many years of experience do you have with Magento?  Magento has been there for quite some time. Web Design company Lilo told us that it also takes time to master Magento. Due to the same reason, you should think...

Helen Lee Schifter , the former Wall Street Arbitrage trader and Conde Nast and Hearst editor, as far as careers go, was taught by her mentors to always be prepared. She as well as other professionals stress the importance of having a professional online profile that will capture an employer’s attention and seem unique and authentic.  Although most opportunities come to those who stick a job out for several years, Schifter highly recommends that at the same time, people assume their next job is just around the corner. And for professionals, that means having a professional profile on job search websites. So what are the primary steps you should take? First the basics. One of the top tips is to highlight the skills you have to offer. This may sound obvious, but it’s critically important that you think from an employer’s point of view. Imagine you are at a job interview and the interviewer asks you why we should hire you? Try to come up with 6 or 7 bullet points that highlight ski...

Even before the global pandemic in 2020 caused a spike in internet shopping, e-commerce was changing the concept of retail shopping and putting greater demands on companies to meet customer expectations. As a result, businesses have learned to embrace sales and operations planning, or  S&OP , as a fundamental practice within their organization to transform how they respond to market demands and customer expectations.  Data is now king and using it  in the forecasting practice more commonplace as a tool necessary to anticipate customer behavior. The S&OP process involves increased collaboration among business divisions, the development of consensus across the business to assess revenue, manufacturing, and inventory, and sophisticated use of data to accomplish this. The idea is to align business plans with goals and to improve revenue. The focus on using S&OP has increased since the COVID-19 pandemic, prodding companies to turn to the concept and its promise ...

Like any other business, law firms also need to be marketed appropriately to bring in more clients and enhance profitability. Therefore, building marketing strategies that deploy relevant, modern, and unique tactics to help you stand out from the competition is vital. It is important to understand that going online isn’t just about building a digital presence. Unfortunately, 49% of law firms say their most effective marketing strategy is buying web leads. There is no denying the real business benefits to be had from digital marketing, namely good ROI, better branding, credibility, and more leads than you’ve ever had before. Read ahead to see what you can do to build a good digital marketing strategy for law firms. 1. Design A Content Marketing Plan The sheer amount of content produced and consumed daily is a testament to its importance and why marketers from any industry must focus on it. As a law firm, it is essential to include non-digital collateral in your content marketing ...

If you want to be more productive and see better results as a social media manager, you need to have the right work environment. A good environment will make you feel more comfortable, help you stay more focused, and might even relieve your stress. So what does this environment look like, and how can you create it from scratch? The Limitations of a Traditional Office First, if you’re working in a traditional office, there may be strict limitations on what you can customize. Someone else may be in total control of the layout of the office (and your workspace), leaving you practically unable to make meaningful adjustments. If this is the case, you’ll need to focus on making the changes you can – and potentially pushing for more flexibility, such as with a remote work arrangement. Understanding Personal Differences Much of the advice in this article will be universal, providing benefits to the majority of social media managers. However, it’s important to recognize that different peo...

Health issues pop up at unexpected times throughout life and throw us off habitual routines, take the money and cause changes to be required. There is no way to tell when catastrophe will come, something serious that changes the way of life, like cancer or diabetes. Illness is expensive and help is needed. A family member might be unable to work and the income is needed. Sometimes the illness requires more and more treatment and costs go on and on, higher and higher. Cory Harow , a doctor from Florida, tells us we need to get health insurance with sums paid that can increase as treatments increase and costs soar. If a person is struggling with a certain illness, it is best to be covered ahead of time, because no one ever knows when an illness may arise or if an accident will happen. Enrollment and Budget The enrollment period limits when new plans can begin. The enrollment period is from November first until December fifteenth. Policies signed on or before the fifteenth will begin o...

When to Post on Social Media for Business A business owner has little time to spend on any one thing and wondering what advertising to use on social media and what works best is a hard question. Even several studies disagree on the time and amount of advertising. Which media group should the posts be on and how often? First and most important is to make good posts, the best possible. It takes time and it must be guided by a decision beforehand to do a better job than a good job even if there is no time. It is more important to have a good presentation than to post at the right time or have the correct number of posts. Do a good job and if you can not handle a great volume, post in fewer media, fewer times. It is important to keep up with the social media that has taken over much more than most of us realize. Judge Napolitano urges his students to study the media and keep an open mind for discrepancies. He uses social media for updates on his practice and as a Fox News interpreter. ...

Even though we’re way past the heyday of Instagram growth services and many of the well-known operations have either closed their doors or continue to offer a sub-par product with no customer support, we do often receive inquiries about some of the lesser-known services. One of these services is Tree Frog Social . It’s a provider that first appeared in 2017. It is based in the United States. It’s extremely rare for a service from that era to still be operational. It was surprising to see that they have fast support response times, provide decent results, and still can claim having the cheapest prices in the industry–that’s before you get your first month for $1 with the promo code “TREEFROG1” More About the Service Tree Frog appears to be a classic organic growth service that uses follow-unfollow and other methods to grow accounts. Based on the description on their website, they don’t use bots. This is supported by the fact that they have a robust customer support team of US-based ...

It’s no secret that solid wood flooring can massively improve the look of your home, and you’re probably all too familiar with this if you have it in your own home. Alongside gorgeous looks, solid wood is incredibly durable too and will last a lifetime, if taken care of properly.  To get the best from your solid wood floors, it does need some special TLC. Here’s how to keep your solid wood flooring the best it can be. There are a lot of things that can damage your solid wood flooring, so day to day maintenance and care is essential. While this doesn’t necessarily mean you have to get down and on your hand and knees and scrub, but a few tips and tricks will help keep your solid woof flooring looking spic and span.  Remove Footwear Like most homes, it’s usual for us to remove our shoes before walking in however this is especially important with solid wood flooring. Although it may be surprising, the underside of your shoes are a hazard to your solid wood floor’s good looks....

It’s long been known that Google wants to drop support for third party cookies on Chrome, and the day is finally coming. But what other changes are Google bringing in for 2021 and beyond? On May 27th 2021, Google held their Marketing Livestream, which highlighted many of the changes coming to Google Ads in the coming months. Most of these changes are well known to marketers, such as the end of third party cookies. In the nearly hour and a half long online presentation, there was a lot to take in. In this post we’ll take a quick look at the important changes coming to Google Ads and how they affect digital marketers. Cookies OUT, FLoC IN The headline change is the end of third party cookies. Long touted as a major problem for preserving online privacy, third party cookies will be phased out by 2022. But what about their replacement?  The Federated Learning of Cohorts, or FLoC for short, has been presented as a new way to preserve user anonymity online, but to still allow mark...