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Are you aware that thieves and scammers can scam you out of your entire home without even setting foot on your property? Home title fraud is on the rise and it is one of the scariest forms of “home invasion.”  From 2015 to 2019, real estate and rental fraud grew at 2.6x the rate of credit card fraud, and today, reported real estate losses are occurring 2x as much as credit card fraud.  In the modern, online world, with personal information easily accessible online, scammers can transfer ownership of your home without ever breaking in. For instance, 2 Maryland women forged deeds to 6 houses and began renting them out without the real owners knowledge. In Manhattan, 4 people targeted 30 properties and sold them with forged deeds. In another case, an elderly couple discovered that their own grandson had mortgaged their home for $360k, then tried to sell their home right under their noses.  How can this even happen? Unfortunately, it’s pretty simple. Scammers look up easi...

Anyone interested in finance and stock trade is familiar with the sudden, inexplicable rise of GameStop stock in early 2021, but you may not be intimately familiar with the details of how it all went down. It’s definitely a story worth hearing.  In early January of 2021, GameStop stock was selling at about 18 dollars a share. The brick and mortar video game company had been struggling for a long time and, for some shareholders, it seemed like a safe bet that this particular stock was primed for pulling off a “short.” This basically means that borrowed stock is sold at the current value, with the expectation that the stock price will soon be dropping. Then the borrower will be able to purchase the same share at a lower price, thus making a profit right under the stockholder’s nose. While this move isn’t illegal, it is certainly morally questionable.  In the case of GameStop stock, a small group of small-time investors in a Reddit group noticed what was happening, and they dec...

Remaining secure online isn’t easy anymore, especially as every 39 seconds someone gets attacked by a hacker online. Cybercrime is a growing concern, and in 2019 alone there were almost 160,000 security incidents, 81% of which linked to stolen or weak passwords. Staying secure online is now a problem for more people due to COVID-19 making more people work from home. 62% of Americans were working from home in 2020, 49% of them having never remote worked before. With so many new opportunities to attack cybercrime skyrocketed. Phishing attacks were up by 600% and ransomware attacks were up by 148%. An efficient way of keeping passwords safe is using MFA’s, multi-factor authentication, to keep your passwords secure. However, most MFA’s aren’t good enough. Common MFA’s like sending a one-time code through email or SMS can be breached by a hacker intercepting the message. Security questions are often information that a hacker could find using social media or public records. Not only ineffec...

Saving For College: What You Need to Know As the years go by, it is known by both parents and students that the amount of money it costs to attend a four year university is steadily increasing. According to a 2019 report from the Center on Budget and Policy Priorities, tuition at four year public universities have increased by 37%and net costs have increased by 24%. In the past ten years, average tuition costs have gone up in all 50 states. It is because of these statistics that entrepreneur Alexander Djerassi stresses to families that saving for college should happen as early on in a child’s life as possible. Unlike back in the 80’s when a four year university only cost around $13,000, planning and saving are the two most important things a parent can do to help their children succeed. As an entrepreneur and a foreign policy expert, Djerassi has had a lot of success throughout his life. He was a special assistant for the U.S. Department of State as well as a chief of staff. He also...

Our world is changing in many ways, and not the least of which is how we view and conserve the environment. Prioritization of clean energy has become one of the main topics we consider in the things we buy, the businesses we support, the homes and appliances we purchase, and even in the way we vote. Seventy-one percent of Americans believe that clean energy should be a priority, and by 2025, the global modern energy market is expected to reach $1.5 trillion.  The renewable energy market is booming. In 2019, the number of renewable energy powered homes had reached the equivalent of 43.5 million. Solar and wind generated power are the source of a combined 370,000 jobs and 37.7 billion dollars in investments. Vehicles are another area of growth with more than 3 million alternative fuel vehicles sold just in 2019.  Americans are concerned about the environment and nearly 50% would be willing to pay an average of $15 additional dollars per month to use clean energy in their homes...

Paid search marking is one of the oldest forms of digital marketing out there. It consists of paying search engines to show links to your business alongside their search results. Google, for example, will show paid search results at the top of the list, before showing the regularly ranked pages. If you’ve been wondering whether or not this type of marketing is a good fit for your business, here are some of the strengths of paid search marketing. 1 – Targeting Big tech giants like Google and Facebook have made much of their fortune by leveraging their massive amounts of data in order to help advertisers. This means that, with sufficient knowledge or help from a seasoned paid search agency , there is almost no limit to how specific you can get when it comes to targeting your paid search ads on major search engines. Some of the targeting criteria commonly used by advertisers include age, location, nationality, and more. You can also target ads based on people’s interests, habits, which...

Content is the most important information that you use to communicate with your audiences. Whether you communicate through videos, blog posts, infographics, communication is the key to make newsworthy content.  Newsworthy content is timely as well as new. However, there is one content alternative to newsworthy content and that is evergreen content. Evergreen content will always be valuable and relevant. On the other hand, newsworthy content can help you with the upcoming holiday season or election. News outlets are focusing on creating great content for content marketers through some important elements.  Apart from obtaining the blog posts, if you want to garner some catchy headlines in national media or local media, you have to know what can make your content newsworthy. In this article, we will discuss the top 4 elements that will help you to create newsworthy content.  Impact The first and probably one of the most vital elements of newsworthy content is the impact....

There is a lot that you need to do in order to make sure that you can find solutions for the big picture of what may be going on at your workplace. Whether you’re new or you have been at your workplace for awhile, you know that it can take some time to really figure everything out. Workplace politics are never an easy thing to consider, and you want to be sure that you’re doing the best that you can in order to figure out where you may fit. How do you navigate these? Here are some tips that can help to make the process a little easier for you. 1. Understand Organizational Structure First, you want to be sure that you have a fairly solid understanding of the structure that you’re working with. More often than not, the structure of your company is going to dictate what direction that the politics may be headed. Look into everything that you need to know about bureaucracy and work within that as you navigate the ins and outs of this whole thing. 2. Build Connections Quickly The earli...

Source: unsplash . Today’s most effective and powerful approach to communicate is through social media marketing. It’s like a go-to resource for businesses of all sizes looking to pique their customers’ interests and increase conversions. Potential clients are already connecting with brands on social media, and if a company isn’t responding directly to its audience on sites like Facebook, Twitter, Instagram, and Pinterest, it’s truly falling behind! 1.Always Have a Better Background When You Stream Source: pinterest . Streaming has been the easiest way to connect with your clients on social media. Every time you steam, ensure that your background is pleasant and communicates your brand. You can include a neon sign made by Gindestar that reflects your brand name. It helps to remind your target audience what your brand is about. Also, an LED video backdrop can be an alternative. 2.Use Data to Determine Your Target Audience Source: unsplash . It will be exceedingly tough to r...

It’s nice to think that we’re living the American dream. Some of us have basically “arrived” with the house, the job, the family, the freedom. However, what you may not know is that your property isn’t really yours. If the government wants to come take your house and your land, they can. It’s called eminent domain .  Eminent domain means that the government can seize private property without the owner’s consent. It’s grounded in the 5th Amendment. The owner must receive just compensation and the property must be claimed for public use, but this can be a fairly loose term.  Public use has two different categories: direct public use and private use that benefits the public. Direct public use includes construction of roads and freeways, municipal buildings and schools, and preservation of historic sites. Private use that benefits the public can be for railways, utilities, and renovation of “blighted” sites.  It’s difficult to say how often eminent domain is affecting prop...

The COVID vaccine was created faster than any other vaccine in history. That makes some people very nervous about the safety and effectiveness of the vaccine, but there are several reasons why fast-tracked vaccines are still safe. It’s time to learn more about COVID vaccine facts. Most vaccines indeed take about 10-15 years to create, but there have been a few examples of vaccines that took a shorter period of time. For instance, the mumps vaccine took 4 years, measles took 3 years, but the H1N1 vaccine took just a few months since it was based on pre-existing processes and data for seasonal flu vaccines.  Likewise, the COVID vaccine was developed very quickly as scientists were also able to use pre-existing data from other coronaviruses, and mRNA materials were readily available. The COVID vaccine also brought together scientists from around the globe to collaborate and produce this outcome quickly, and governments around the globe also put their support and effort into fast-tra...

Have you ever asked yourself how your digital fingerprint will impact your future? I am sure, if you reflected on your lifetime’s content library – all the ‘likes’ you gave away on your favorite social media platforms, the posts and comments, pictures and videos that feature you online as well as all those old Kodak photos your friend took 20 or 30 years ago that may still see the light of social media one day – you would certainly not be able to recall every single piece of content that can possibly be tied back to you. Yet, it’s out there, regardless of your recollection. If not on someone’s phone, your precarious image is buried under some old documents in a school friend’s drawer or packed in someone’s memory box in their closet.  RescueTime tells us that the average adult swipes, types, and makes calls over the course of 3 hours and 15 minutes each day (the top 20% even spend 4.5 hours on their phones). In short, 50 days per year are full of opportunities to make just one li...

The end is near on the future of spam phone calls. And good riddance! The moment you sit down to dinner or are expecting that important business call, it’s likely to be a clever spammer that has figured out how be even more intrusive into our lives as time goes on. If you think that you’re the only one getting all of these calls, think again. In 2020, Americans received nearly 46 billion robocalls – that’s over 2,000 calls per second! Read on to learn how STIR/SHAKEN may be able to turn the tide. Businesses are surely having a hard time being in the crossfire of all of this spam. If you’re a legitimate business, how can you get through? Many spammers found a way to get us more likely to answer the phone by picking a number apparently in the same area code that we are in – many times not actually being in the same area code. This is a tactic commonly known as neighbor spoofing. Luckily, phone carriers have been hard at work creating algorithms to stop all of this spam. You’ve likely en...

A business is only as good as its salesforce, or so they say and it is not ideal when a large portion of good leads don’t get converted. The sales team are very much the cutting edge of every business; without them there would be nothing, therefore it makes sense to invest heavily in sales training. Here are a few tips from the business guru regarding improving the close ratio. Closing is an art – Successfully closing a big-ticket deal involves using numerous techniques and they can be taught by a leading sales training company in Bangkok , who have in-house sales trainers and they can tailor the course to suit the industry. After making an initial enquiry, the sales training firm would have a video call to discuss your needs and based on the information they gather, a course can be compiled that will hone your team’s closing techniques. It’s all about management – Salespeople perform better when motivated, which is where your sales manager comes into play. Good managers lead from...

URL: https://pixabay.com/vectors/realtor-business-house-sign-sale-6019792/ Before you start marketing your commercial property, create a real estate marketing strategy to help you track the overall progress of your advertising efforts. A marketing plan also allows you to effectively communicate with prospects, stakeholders, and clients about your project. In this article, you’ll learn how you can successfully market your commercial real estate property and successfully find potential clients, then convince them to trust your business. Keep your property customer-ready Many commercial properties undergo wear and tear. To keep your property in good condition, contract cleaning specialists like The Florida Maids to help give your property the attention it deserves. Below is a list of specific areas you should pay special attention to: Look after your floors to make sure the flooring is always intact Regularly service the HVAC system to ensure functionality and longevity Prope...

While there is no question that COVID-19 took a toll on all of society, one of the first things people started hearing about in the media was the breakdown of the global supply chain. In 2020, the shortages of necessities like PPE, toilet paper, and food items became so widespread that the general public was getting concerned to the point of hoarding and shortages. 97% of businesses worldwide were affected by the pandemic, which meant lower demand and less revenue for many – if not going out of business altogether. The businesses that were affected the most were small businesses in high rent zip codes. During the first 2 weeks of the pandemic, these businesses were laying off more than double what low rent zip codes did. From February to April, minority business ownership declined by nearly double than that of white business ownership. This was an enormous setback for increasing diversity in the supply chain . At the same time, public outcry for racial diversity exploded. 70% of mille...

YouTube is undoubtedly the biggest video-sharing network worldwide. As a content creator, this makes it the biggest platform for publishing videos that will attract a global audience. However, this also means having to stand out from the millions of content creators using this platform. The easiest way to do this is by having more YouTube subscribers who will make it easier for your content to go viral. In this article, we’ll discuss the most efficient ways to increase the number of YouTube subscribers. Ask viewers to subscribe The easiest and most natural way to acquire anything is to ask for it. This is also the number one way to gaining more subscribers and making money on YouTube , as it propels your viewers to take instant action. All you need is a simple call to action (CTA) asking your audience to “click the subscribe button below.” However, there is a catch to asking viewers to subscribe, and that is showing why your channel is worth a subscription. The easiest way to do t...

Getting a degree takes lots of time, money, and effort. However, recently college degrees have become less useful. 73% of Americans get a job unrelated to their degree, and more than half of Gen-Zs in the U.S think that a college degree isn’t necessary for success. College degrees have become increasingly unpopular. The cost of a degree has tripled in price in the last 20 years, and people can expect to pay $400,000 for a bachelor’s degree. The average graduate spends 20 years trying to pay off their loans. The effect the exorbitant prices have been showing up in students lifestyles. Housing insecurity is rampant in college students, 56% of students don’t have secure housing and 17% have been homeless in the last year. Half of the college students can’t afford a healthy diet, and 20% of students lose weight due to malnutrition. A Free Online Education Is The Next Best Thing Getting a free online college education is a good option for students who want a college-level education witho...

Undertaking an industrial or residential construction endeavor comes with its fair share of requirements and challenges. It is,therefore, only fitting to be invested in the right kind of machinery to ease up the work you are doing. With that train of thought, there is a variety of equipment that one could invest in. This article focuses on the backhoe,excavator, and skid steer loader. Below we explore the three pieces of equipment to understand their differences, their application in construction projects and the advantages they hold over each other,and How do they differ? Size We will start with the most salient feature, size. An excavator is generally the largest of the three construction machinery ranging between 1.5 and 90 tonnes in weight. The excavator’s size is reflective of the nature of tasks it undertakes. The backhoe is slightly smaller in size compared to the excavator and hardly exceeds 8 tonnes. It is therefore limited to work that does not require high power input....

Smartwatches keep us on our toes by reminding us to keep track of our fitness levels. The most recent smartwatches keep us on our toes by letting us stay connected no matter what we are doing. Wearable Technology Wearables are smart electronic devices that can be worn on different parts of the body.  Smartwatches, usually worn on the wrists, are the most popular smart devices. When you say ‘smartwatch’, people automatically think of fitness trackers.  Nowadays a smartwatch is much more than that. With the latest developments in wearable technology, makers of smartwatches are turning them into mini mobiles – almost.   Health and Fitness Smartwatches first hit the scene as fitness trackers, with consumers mainly using them as step counters and heart rate monitors. Later as more features were added, fitness enthusiasts and athletes embraced them. The most trending smartwatches today have a plethora of functions and features. Simultaneously, they can monitor and suppor...

Digital marketing courses can offer a lot of value to veterans and beginners alike. But in a web that is flooded with free information on this subject, is paying for a digital marketing course even worth the investment? The answer is yes, and here is why. The current scope of digital marketing It’s hard to overstate how pervasive digital marketing has become in modern society. Marketers and businesses have always known the value of going where the audience is, which is why television and newspaper ads took up most of the world’s ad spending before the rise and democratization of personal computing. Today money spent on digital marketing is on the verge of overtaking how much is spent on traditional channels around the world, with an estimated total of $450 billion spent on digital marketing around the world in 2020. This growing popularity is important because there has always been an arms-race element to marketing. Businesses see their competitors finding success by adopting a cert...

A business is both a great responsibility and a headache: reports, checks, salaries… Everything requires money. That’s why, when the question arises of how to create a website step by step, many entrepreneurs decide to leave it for later. But we are not going to talk here about the causes and consequences; instead, we will tackle only the technical aspect of the matter: how to save money during the process and conduct it well at the same time. Business owners do not come to the idea that they need to have their own web resource immediately (unless they work in IT or have a solid experience in promoting products or services on the web). It all starts with customer questions: “How can we find it online?”, “Do you have a website?” Therefore, business websites often go through many stages, from designing a business card to launching a complete online store with a connected CRM system and full control of all advertising channels. The main problem of how to set up a website is the limited ...