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Marketing is one of the most important things a company can do. Marketing, in addition to increasing brand recognition, may increase income, expand enterprises, and engage customers. A professional marketing plan is in charge of so many critical business tasks that it would be crazy for any SMB not to try it. Do you want more leads for your garage door company and do you want people to visit your website ? Do you feel like you’re falling behind in the game of digital marketing? These incredible garage door service lead generation and marketing strategies will help you dominate your industry by opening up new business opportunities. Retargeting Consumers use the internet. We float around the internet aimlessly, like a leaf in the wind. Because of this inclination, retargeting advertising is quite successful. These advertisements appear on the web and on social media after a visitor sees your website. Leads are reminded to contact you through retargeting. The adverts are simple banners...

Podcast popularity has changed the market in a significant way over the past decade. And the booming interest in new, engaging content has proven to be an attractive option among media consumption—particularly for diverse audiences. SME’s Seen on Screen 2021 report examines the importance of quantity and quality of on-screen representation for diverse identity groups. Specifically, how and how often different identity groups show up in content—and where within the storyline or subject—matters. Yet, much of today’s media still centers on one perspective or experience, with representation often addressed As a compliment to be a central storyline or primary character. People are constantly looking for information that can accurately convey and illustrate their personal experiences. There is a growing number of choices, especially when considering audio platforms. Podcast content can be a powerful medium for different audiences.  SME Podcast Buying Power Data Shows: The average nu...

The use of digital marketing is no longer a choice. It’s becoming a need, particularly for jewelers trying to sell their businesses online. Although digital marketing covers a wide range of topics, you don’t have to tackle them all. In fact, if you’re going to implement a strategy without seeking the help of a seasoned marketing business for jewelers, you’re doing it wrong. Because Instagram is a visual tool, it’s ideal for showcasing your handcrafted jewelry and a terrific way to stand out. Your aim is to increase revenue but to do so, you’ll need to build an engaged audience, engage in engaging activities, and get visibility. Instagram is a fantastic tool for doing precisely that! Finding potential consumers who are looking for specific pieces of jewelry or handmade presents has never been easier. You can learn more in this article. With pay-per-click (PPC) advertising, you may get sales quickly PPC advertising is a wonderful way to promote a jewelry company. Unlike traditional ad...

Sodas are one of the most popular drinks in the world, however, non-alcoholic beverages have gained more attention in recent years as governments in various countries have put taxes on sugary drinks to limit consumption.  The beverage market is currently growing and changing with the following five categories gaining the most attention.   The Water Market Functional waters have consumers turning down sugary drinks for herb-infused waters that are sparkling or still.  These waters usually include healthy additives such as vitamins, minerals, or fruits that can help with weight loss.  Its benefits on human nutrition have also helped drive the growth of functional waters.  Some brands are creating an organic drink option that are aimed at helping consumers maintain better health.  Growing awareness of the positives of consuming organic products as well as a preference for natural flavors have helped increase the popularity of organic beverages. ...

97% of diets fail.  For the half of America looking to lose excess weight, this is dismaying news.  During the pandemic, 42% of adults unintentionally gained weight.  Despite being a major health issue in this country, only 56% of physicians feel qualified to treat obesity.  Training in obesity management is scarce, and improper delivery can lead to overweight patients feeling judged by their doctor.  Defensive patients are less likely to follow through with medical advice.  These are just some of the challenges doctors face when trying to help their patients. One underutilized tool in weight loss is medication.  Just a quarter of doctors account for 90% of all weight loss prescriptions.  Under 3% of eligible patients are prescribed weight loss medication.  These medications have been studied extensively.  One of the most popular weight loss drugs, phentermine, was approved by the FDA in 1959.  For people on Bupropion or Naltrexon...

Picking the right web design agency can be one of the first important decisions you make for your business. There are website builders but you would rather a professional agency with marketing contacts help assist your business. Web design agencies that have transitioned to digital marketing agencies can be quite versatile. The ability to build websites from the ground up then handle marketing provides ultimate convenience. The following are tips for details that you should consider when picking a web design agency.  Award-Winning Websites There are websites that consistently are ranked among the best in their niche. This is due to the fact that they are designed intelligently using resources such as restaurant website design tips , and the site’s marketing team has done a great job of putting quality content on the site. Details like adding pages that help customers get to know the staff can help drive things like customer retention. Putting a face to a name or email makes a di...

Welcome to the age of social media. If you’re here, chances are you already know how powerful these networks can be for your business. From promoting your products and services to improving customer service, social media provides an invaluable line of communication between you and your customers. However, great power comes great responsibility – or at least greater security concerns. Because social media conversations happen out in the open, they are far more susceptible to fraudsters than traditional email communications. For this reason, social media companies have begun implementing SOX compliance solutions into their platforms which will help safeguard user accounts from malicious activity. Social Media SOX Compliance Improvements Two Factor Authentication There are several steps that both Twitter and Facebook have taken to improve their SOX compliance , but the most notable has been their implementation of two-factor authentication. This security feature requires you to enter ...

Nursing homes are in desperate search for nurses amid the pandemic. 99% of nursing homes are facing staff shortages and 59% report the shortages being critical after nursing homes lost nearly one million nursing aids over the past year. Lack of staff adds not only affects nurses who have to take on more work, but the patients in the nursing homes as well. Let’s learn more about the nursing shortage below. The Increased Need for Long Term Care The next few years will see an increase in the amount of adults who need some form of long term care. By 2030 1 in 5 adults will reach retirement age, and 2 in 3 of those adults will require some form of care such as a nursing home. With staffing already short, training and hiring more nurses for these long term facilities is absolutely necessary. With fewer staff, residents and patients receive less or lower quality care. The Centers for Medicaid and Medicare recommend that nursing home residents receive an average of four hours of nursing ea...

Did you know that less than .5% of the Earth’s water is fresh and available for consumption? Water is used for a plethora of everyday tasks such as cooking, cleaning, and most importantly: drinking. With water being a pillar of our lives, it is surprising that more than ⅕ of Americans have been exposed to contaminated drinking water in the past ten years. If water is so important to daily life, why is it being contaminated? What are the consequences to this contamination and what is the solution? What are the Contaminants in Our Water? Water can be contaminated by many different things. Some of these contaminants are things like heavy metals, which are transferred to the water via the pipes it moves through to come out of the tap. Other contaminants are things like oils and pesticides which are coming from plants and land that is being contaminated and the water is then ingested by humans. Even our changing climate is leading to the contamination of water with higher temperatures all...

Despite the recent proliferation of cryptocurrency in Americans’ lives—hello, Elon Musk on Saturday Night Live—cryptocurrencies have some ground to gain before they become ubiquitous with consumers and their finances. They have become ubiquitous in the sports world. The significant rise in crypto sponsorship deals provides massive visibility to the budding industry–yet these crypto brands will eventually need to extend their efforts beyond naming rights, logo patches and arena signage to succeed with consumers. The role of crypto in sports has gone from being a niche investment to becoming a major growth driver within two years. According to SME Sports Sponsorglobe, 84 new crypto/blockchain/NFT sports deals had been signed globally through the first three quarters of 2021. That’s up 664% from the 11 signed back in 2019 in the same time period. Auto deals increased 52%, while insurance deals rose 6%. This year’s most significant deal was the $20 million, 20-year contract for naming ri...

“The Presidents” collection, featuring 20,000 portraits of 50 influential leaders in world history, has been almost completely minted by crypto enthusiasts. Only around 1,000 NFTs are left, and the project is approaching its final stage. This month, the community also introduced its new play-to-earn game, dubbed The War of Morale. Alena Fares , the artist behind “The Presidents”, told us more about the next steps.  Could you tell us more about “The Presidents” community?   Our community members will vote and influence decisions on the platform’s upgrades, partnerships, and more. Once all 20,000 Presidents are minted, the online ecosystem will kickstart. The users will be able to bet their Presidents, compete with other collectors, and acquire the platform’s governance token. The more Presidents a user has, the more power they stand to gain in the emerging “Presidents” ecosystem. Almost all NFTs, around 19,000, are minted by now so the project is approaching its final stage. ...

If you spend any time on social media, you know how likes and engagement and hyper important. Especially if you’re trying to grow your profile, perhaps to be an influencer or just to get more likes. Chances are you’ve heard about fake likes and fake influencers. But how do these fake social media influencers inflate their engagement, and why? And what does it mean for different types of social media user? Why are likes important? Social media has become the go-to source of information for many people. From Facebook, YouTube and Twitter, to Instagram, Reddit and TikTok. But getting your post seen can be a challenge on these never ending walls of content. With likes, and more followers, posts are often given priority over others. So if you have an account with thousands of followers and a post with hundreds of likes, chances are that post will eclipse the less engaged with posts that will likely appear further down the list – if atall. And this holds true for every social media pl...

Social media has become a crucial arena for marketing a business’ products. No business can hope to thrive without having a social media presence and using social media platforms to market their products. As social media evolves, video has become increasingly important and it has changed as platforms have evolved. Video has shifted from television to YouTube, and then Instagram and now TikTok. Marketers have responded in kind, developing social media strategies for each platform. Customers are particularly excited by short-form videos with effective video content . Why Video Content Has Become So Important Human beings are visual creatures . It’s not only easier to recall something visual, visual content carries much more information than the written word. Human beings enjoy visual content. it ‘s why the visual arts have always thrived. Written content gets shorter every year. We have gone from reading books with hundreds of pages, to reading 140-character tweets. Yet, we are still ...

Generation Z, people born between 1995 and 2003, are concerned about the problems of sustainable development, according to a study by Rosatom. The team of researchers analyzed young people’s social media posts on environmental issues, social injustice, poverty, and inequality. As a result, they identified the most popular hashtags used by Gen Z in developing markets. The study covered China, India, Brazil, Russia, and South Africa.   The Rosatom researchers found out that Gen Z is mostly concerned about  conserving biodiversity (#conservation), access to water (#savewater), affordable and renewable energy sources (#renewableenergy). Another popular hashtag is #youth.  All hashtags used by Gen Z across these countries were in English: the researchers assumed that younger people  think globally and chose to use the international language of most online spaces.  Here are some other trends identified in the study: In most countries, including China, India,...

There are many factors that can affect TV viewing habits, including the program schedules, weather and sports season, but few things have as much impact as the simple one: the time you take off. According to The Gauge, SME’s total TV and streaming snapshot, the Thanksgiving holiday and time away from our daily routines inspired consumers to spend 5% more time with TV each week in November. The overall rise in TV use during November was not evenly distributed. Notably, the time away from school gave students the opportunity to spend more time playing video games (included in the “other” category, which gained a share point) and watching content on Disney+. There were three major changes to November’s total TV use: Broadcast TV’s share points fell due to dips in sitcom and general drama viewing (-12%). Sports viewing remained strong, with viewing up 7%—even without the World Series.  This category saw a 12 percent increase due to seasonal interest in feature films. Two perenni...

Basic Tips for General Managers General Managers The Great Resignation or the Big Quit as it has been called as a result of the pandemic that struck in 2020 has caused a lot of people to dive into owning their own business and start managing people. There are many who remained with their jobs and had to step up and become managers because of the changes within the various departments and the organization as a whole. Being a manager, be it for one’s own business or for a corporation takes a lot of know-how when dealing with people as employees. Everyone likes to be a winner and being a general manager is like coaching. Just like coaches, a general manager should stress and emphasize the fundamentals and basic skills that will play into making a good group or a good team of employees so that the business overall can be productive and win at the objectives and goals that are set forth. Here one will find basic tips for general managers of a business, according to entrepreneur Alexander ...

Consumers should always be the priority no.1 for any brand regardless of their industry or location. 1. It’s true that sales are any company’s end goal, but sales—and generating them—depend on consumers who are receptive to what a brand has to offer. And when it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.  The premise of audience targeting certainly isn’t new, but with rapid change in what’s possible, marketers need different tactics and strategies than the ones they’ve been leveraging over the past 20 years or so. Addressable digital advertising has long been the channel most used for targeting, and the increasing adoption of internet-connected devices and smart TVs is now allowing marketers to bring that same thinking to linear television and other “traditional” media at scale. With privacy-safe surfing, addressable digital is changing. This presents new opportunities and challeng...

Companies of all types and sizes can benefit from customer reviews. A positive review means the business has delivered on its promise to provide a satisfactory product or service. Gulf Coast Western reviews have been overwhelmingly positive. However, some customers are less than pleased with their interactions with a business. This discontent may lead them to leave a negative review that may damage the company’s reputation. Learn useful strategies for avoiding these negative online reviews and how to handle them when they occur. Reasons for Positive Gulf Coast Western Reviews Led by Chief Executive Officer and President Matt Fleeger, Gulf Coast Western maintains a culture of transparency in every aspect of its operations. The company also possesses a commitment to customer service and building of long-term investor and partner relationships. These priorities have long been important to Gulf Coast Western’s success. Many Gulf Coast Western reviews tell of investors’ and partners’ sa...