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Each year comes with its unique digital marketing trends, which helps to give people a sneak peek into what to expect for the upcoming year. 2021 has seen massive growth in digital content marketing, with many new players coming on board. However, some trends will likely rule the digital marketing world come 2022. At the beginning of 2021, TikTok gained massive prominence and took over many other platforms that came before it. It has been identified as a leading platform among Gen Z. Businesses with content to push out have learned to maximize this platform to reach their audience.  “Businesses that observe marketing trends without taking the necessary actions face the possible risk of being swallowed up by their competition,” says Bill Fukui . With cryptocurrencies and NFTs gaining prominence in the financial world and Google announcing the phasing out of cookies in the nearest future, businesses will need to explore other options in reaching their audience. There are many exci...

Determining Customer Needs A business needs to know the customer’s needs and wants. This will help the company in making the best decision possible. The following are ways that businesses can determine customer needs and wants. They can ask customers what they want from the company’s services. By asking customers, the business can know what their wants are. This helps them make an offer that is suitable to the customer’s needs and wants. According to Jordan Sudberg , it is crucial for businesses to know that the customers are constantly changing their needs and wants. They should be able to understand the customer’s point of view. When a business can understand the customer, it will know how to change the product or service for them. This will help them make the best offer possible for their needs and wants. They can use surveys as well as focus groups to help them find out what the customer needs and wants from their products or services. To determine their customers’ needs and wa...

Content is the common language for African Americans. U.S. Black Americans spend more time in media than any other population. Content engagement is what drives the most popular hits and trends. Black customers are increasingly taking control over their media and economic influence and investing in Black communities, Black content, and Black experiences. The Black community accounted for nearly $1.6 trillion in collective buying power. As the media industry looks to be more inclusive of Black storytellers, while growing its bottom line and brand awareness with Black audiences, understanding who they are, where they’re connected and how they’re changing is as important as ever. Black audiences connect with audio. Tuning into radio’s potential  Black listeners continue to use radio, reaching 91% of Black population per month. In fact, Black listeners spend more time with radio than any other group—20 minutes longer than the average of the total population. Black persons 18+ reach...

Signs it is Time to Leave Your Job With the new year comes a fresh start for many people. New opportunities are waiting for you, which means that it is time to leave your job and start anew. However, many people find themselves in difficult situations because of the change in work culture. Alexander Djerassi has been living this reality for too long. Here, Alexander discusses the signs of why it’s time to leave your job and the steps you need to take to make a move. 1. You are underusing your skills If you are underusing your skills, it’s time to move on. It is essential to know what your skills are to do something with them. If you are not using your skills, then it means that you’re not happy with where you are at in life. The best way to change this is by finding a new job, but if that isn’t an option for some reason, then it’s time to start looking for other opportunities. Also, it is essential to know what your skills are to start looking for new opportunities. 2. You are gro...

As a first-generation Latina in the U.S., I often hear, “Really, you don’t look Cuban.” Maybe it’s my light skin or my name. “Estacie” doesn’t exactly translate very easily. Perhaps it’s the other person’s familiarity with Cuban actors or musicians. Maybe it’s the way that I speak English. I often respond in Spanish “Si, soy Cubana,” knowing I am possibly opening myself up to a language duel—or quizas muchas preguntas. You see, the thing about language proficiency is that it isn’t a proxy for language preference or choice. Meaning: how and when I choose to speak Spanish or how well you might think I speak English, isn’t representative of my personal language preference for connection. For nearly three-quarters of Latinos who live in the U.S., speaking Spanish is an un privilegio, a choice and not a necessity.  What does engagement actually look like? Today’s Latinos demand engaging, new, culturally-relevant, and nuanced content via trusted platforms that respect the U.S...

Importance of Updating Balance Sheets Updating balance sheets is vital to keep your business’s net worth in focus. This is because your balance sheet shows how your company is performing as a whole. It also shows how well your business is managing your accounts payable and receivable. Inaccuracies on balance sheets can lead to errors that affect your business’s financial condition. Dr. Jordan Sudberg emphasizes that avoiding these mistakes is important to keep your business healthy. Read on for some of the most common mistakes made when updating balance sheets. When updating balance sheets, always include the date and accounting period of the previous financial statements. By including these dates, you can add financial data for a specific quarter. This makes the document easier to read and helps investors determine the overall health of the company. Before you start updating your balance sheet, check the documents and consult with company officials. You will want to list your curre...

While many industries are affected by the pandemic worldwide, global sports has seen the most significant impact. The return of sports fans midway through 2021 was greeted with cheers by all. However, sports fans’ behavior has evolved so much that it is difficult for the industry to go back to its pre-COVID state, in particular with regard to the way they interact with the content. The proliferation of non-traditional media channels, amplified by the acceleration of digital adoption over the past two years, has forever changed the media landscape–including how fans engage with sports. Today, 40% of all global sports lovers are digitally savvy. 1 opt to stream live sports events through digital platforms, a percentage that reflects both fans’ appetite for sports content and the growing wealth of available over-the-top (OTT) options for fans to choose from. While the sport viewing experience has changed dramatically with the advent of new media channels, DAZN’s media impact on viewer...

If you own a business, you know how important it is to have an amazing digital presence. Modern-day technology has made your online searchability and visibility essential to getting more customers.  But how do you achieve an exceptional digital presence? Things like search engine optimization (SEO), website design, and social media activity all determine your business’s online visibility, but it might seem daunting to try and improve your rankings if you have no idea what you’re doing. Thankfully, the importance of digital improvement in the business realm has yielded no shortage of experts who are familiar enough with the process to break it down for enthusiastic beginners.  If you need to educate yourself on digital presence and create a viable plan for advancement, there are many books available to do so. Here we will go over five books with the information you need to improve your digital presence and get the real, measurable results you want.  1. Law Firm SEO by...

You may utilise a variety of social media platforms to boost your SEO. SEO social media marketing is well-suited to the apps and sites listed below because of their widespread use and excellent search engine rankings.  Most people looking for information about a product or brand go directly to the business’s social media accounts, rather than the business’s official website.  This is primarily due to the fact that social media networks provide a more personal touch and oftentimes a speedier response.  As a result of social media, businesses are able to reach a wider audience and make new connections with potential customers. Your audience employs a variety of methods to learn more about a brand they’ve recently found. List Of The Best Social Media Platforms For SEO Facebook The number of Facebook likes and share that your company page receives is taken into account by search engines. They’re worth more than the number of “likes” a post receives on its own. ...

Forex trading courses for beginners are becoming more popular in the workplace. They are used to provide a complete package of education and training for people who have no prior knowledge of forex trading. With the rise of AI, there is a growing demand for the best forex trading courses for beginners. The demand for such courses has increased since many people want to start their career with an easy-to-start course that can help them get started in the world of forex trading. Forex trading courses are a great way to start your career in the finance industry. These courses will teach you the basics of currency trading, how to make money as a trader, and more. Courses like these can be found online or in-person. They are available for both beginners and experienced traders alike. What is forex trading? Forex trading is a global market that allows traders to buy and sell currencies, commodities, and stocks. Forex trading is the exchange of one currency for another, also known as for...

As our digital and physical lives continue to merge, digital marketing is becoming the main method for companies to spread the word about their products and services. In a crowded online marketplace, skilled marketers are needed to help companies succeed. Many marketers are self-taught. While this works out for some marketing professionals, there are some drawbacks, like the potential for knowledge gaps that can affect long-term career success. Additionally, self-taught marketers may lack the clout and credibility of candidates with a marketing degree. Traditional marketing degrees can provide a great foundation but may not be up to date with the latest digital marketing techniques and best practices. These programs might have a heavy focus on print and other mediums that are quickly becoming less relevant over time. Earning an advanced digital marketing degree can resolve these pitfalls and set you up for success. Here’s how advancing your education could increase your marketing sk...

Whether you’re scrolling through social media on your phone or working from home on your laptop, your digital devices are collecting your data. Apps and websites use many different components in order to track consumers online behavior, much of this information is then used in marketing products that are specifically related to the consumers interests. Even when online tracking is just being used to market products, it can still feel intimidating knowing that you’re being monitored every time you log on a device, so regulations for data collection are very important.  To detract from the controversy businesses face around tracking their customers, some businesses are beginning to implement cookieless tracking systems.This protects consumers from unwanted online tracking, personal profiling, unsolicited marketing tactics, and nonconsensual data harvesting. These systems also increase the users autonomy and allows for them to be informed of when their data is being collected and wh...

Nudging Your Customers Towards Better Choices Many people think that business should be the main force in their lives. However, many people also think that they should leave the business for a different purpose. That is, businesses can nudge their customers towards alternatives. This is an excellent way of translating customers’ desires into resources. This article will share how businesses can help their customers reach this point between customers and alternatives according to entrepreneur Alexander Djerassi . Businesses can use incentives to help customers switch from one option to the other based on what their needs entail. The marketplace, in this instance, is able (rather, willing) for the customers to let their choices rest at the possible joint cost of being expensive. However, there are many free options available depending on the need. Therefore, letting the customer choose which option might be essential to them is essential in breaking price barriers and preventing any dr...

With 197.6 Billion viewings, the January 1st week broke all previous streaming records. Christmas Week 2021 is now second with 183 Billion viewings. The 12% increase in monthly volume, which was unprecedented in any other category, resulted in an additional 1.1% rise in streaming share that set another record of 28.9% television usage. For the month of January, streaming averaged 180 billion minutes per week – the highest average weekly figure of any month since SME introduced streaming measurement. Broadcast consumption was up 9% versus December, a trend driven by arguably the most compelling NFL playoffs ever–and increased engagement with refreshed broadcast dramas, up 22% compared to the previous month. Although cable usage was up 3%, it lost 1.7 shares points to reach 35.6%. This is mainly due to holiday movie seasons. Let me take you to the details of our methodology. You can see Brian Fuhrer (SVP Product Strategy, SME) giving a behind-the scenes view of some of The Gauge’s vi...

One lasting consequence of the digital revolution and the pandemic was the increase in consumer choice.  From being able to purchase cars and furniture online, to the pandemic’s effect of pushing more shopping into infinite virtual shelves, consumers are facing more options.  Brand loyalty has been affected by the variety and strain in supply chains, although not as much as you may think. For marketers looking to expand their brand by acquiring new customers, this choice can mean a lot of competition for buyers. While wooing customers is important for marketers, they are less likely to form a long-term relationship with a brand new customer. SME Commspoint Journey research, which assists clients to understand attitudes, motivations, and behaviors that drive purchases shows that 85% consumer purchases were made in 80 different categories by people who had used the brand in the past. It is possible to expect high levels of repeat buying in areas where purchasing behavior has b...

Whether you’re a small business owner or a social media manager, increasing Instagram followers is no easy task!  Instagram is one of the most powerful social media platforms today. From promoting products, services to hosting giveaways and brand marketing, you can do so many things on this platform.  Around 1 billion monthly active users access the Instagram app globally! So what’s the reason for its popularity? Why are so many people using this platform widely on a daily basis?   That’s because it is the easiest way to connect with people and convey your message to a larger audience.  Do you also want to grow your Instagram account?  The more followers you have, the higher the chances that your profile or brand will quickly get recognized.  However, not everyone can get followers like Cristiano Ronaldo. With 401 million followers, he is the most followed individual on Instagram. These days, there is a lot of competition, and it literally takes...

The world’s highest earners know the value of sleep.  Amazon founder Jeff Bezos consistently gets 8 hours because that is the amount he says he needs to feel “energized and excited.”  Warren Buffet and Marie Kondo also aspire to 8 hours. No matter what field you’re in, rest is essential to success.  Individuals who regularly get between 7 and 8 hours of sleep are 29% more productive than those who sleep less than 5.  Sleep improves mental and physical health.  REM sleep is one of the biggest factors of nurtured creativity, a skill that is extremely valuable to the modern job market.  Sleep dramatically reduces clerical errors and mistakes, making it easier to get tasks done right the first time.  The effects of sleep aren’t just mental.  A greater amount of sleep also leads to a stronger immune system, a critical trait in a world ridden with disease.  1.2 million working days are lost due to the poor sleep workers receive. If you do have dy...

The Meaning Behind Social Media  As a pain management specialist, Jordan Sudberg knows the real meaning behind social media. This blog post will share the real behind-the-scenes story of how social media becomes part of the pain management process. How does social media work its magic to help people? And what are the long-term benefits of using social media? The Real Meaning of Social Media Social media is a powerful item that can be used to help people. It can help you reach your target market, and it can be used to personalize your message and get. You can target your audience more directly than traditional methods with digital marketing. You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people. How Social Media Works Social media is a process that helps you connect with people who are interested in your product or service. It can be used to help people lear...