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WHAT EXACTLY IS YUBO? “These days, the majority of social networks are all about sharing content, images or videos, and other performance metrics. Real conversations and social ties are becoming increasingly rare, or are reduced to a single “like” or remark. That’s why, rather than focusing on popularity, we sought to design an app that emphasized honesty. There is no competition for likes on Yubo. Instead, real-time interactions allow young people to have fun while conversing with pals from all around the world who have similar interests. So, how are we going to produce this value? Thanks to social media sites like Facebook and Twitter! Our users may take part in lives from anywhere around the world in a safe atmosphere. They can talk, play games, discuss their interests, and even practice doing nothing together. Yubo’s purpose is to help young people find their place in the world. We provide a social platform for young people to meet new friends, be themselves, and live in a fun ...

Giftpack , an innovative AI-driven gifting solution, has helped HRs and marketers save over 50,000 hours in the two years since its start. The service can build a “wish list” customized to each person’s preferences by evaluating employees’ or clients’ social media profiles. While the profile algorithm is helpful, not everyone uses social media. Giftpack’s AI also examines each person’s unique keywords and digital footprint to discover their tastes and preferences. According to Giftpack founder and CEO Archer Chiang, the pandemic has raised responsibilities for marketing and sales departments, as well as human resources. Traditionally, those departments are in charge of everyone’s gifts, but the “new normal” leaves them with little time to find the appropriate present. “With AI, we alleviate the stress of making decisions when humans are already overwhelmed,” Chiang remarked recently. “It’s also about retaining employees and clients, as well as keeping stronger professional ties.” T...

Digital Marketing Strategies for Small Businesses Digital marketing seems to be challenging, especially for smaller businesses. Many do not know where to start or where they went wrong to find the perfect marketing strategy that will lead them to glory. Therefore, Alexander Djerassi had strategies that would help small business owners. Here we discuss some of them. Find Out Who Their Ideal Customer Is Before Investing Djerassi described this as one of the most crucial steps a business owner can take. First, an owner should confirm their market and who buys their goods and services aside from family members and relatives. Not everyone will be interested in every service or product, which is a fact. The best way to get such data is by asking clients directly about the applicability of the product to their lives and the reason for requiring the product. Once the business owner knows this, they will know where to intensify their marketing. Create a Supporting Network Having a support...

The pandemic’s role as a digital adoption accelerant for the masses notwithstanding, many consumers were leaning into on-demand options well before media became a homebound necessity during much of 2020. The phenomenal growth in podcast engagement over the past seven or eight years—even throughout much of last year—speaks to how consumers increasingly want two things: something that is both relevant to them and available on their schedules. Advertisers continue to use podcasts to connect with listeners, despite a 40 percent increase in American listening over the last three years. eMarketer predicted that podcast ad revenues would surpass $2 billion in 2023. That’s nearly $1 billion growth over two years. A podcast with 2,000,000 episodes should have 88,000,000 individual titles. Brands need to be cognizant of growing numbers of female listeners. The number of podcast listeners who are female has increased 76% since 2018. And perhaps more impressive—given that audio engagement is of...

You will find the most influential people when you perform a Google search on movies or music. This month, many brands are celebrating women, with many embracing the #breakingthebias theme of International Women’s Day. With the ongoing fight for women’s rights globally, brands can amplify the effectiveness of their efforts by working with the top women influencers in the world of sports and gaming, two traditionally male-dominated areas. While gender equality in sport is still a work in progress, fans are driving change. Global audiences trust over half of those who follow influencer marketing. However, 66% believe that brand sponsorships are a good way to support the sports events they see. Sixty-one percent of American fans identify gender equality as their most important cause. A great way for brands to communicate their inclusion is to align their events and engage fans through influencer marketing. Last year, female athletes made headlines for championing change during the Olym...

The Toughest Challenges for Entrepreneurs in 2022 Entrepreneurship comes with many challenges that can harm businesses of all sizes and industries. If business owners do not address the inherent struggles, the challenges may interfere with the daily and overall function of a company. Entrepreneur Alexander Djerassi acknowledges the existence of these challenges. He also encourages others like him to prepare for the obstacles if they wish to pursue a successful career as an entrepreneur. There are three specific challenges that Djerassi associates with starting and running any business. Cognitive Cost Individuals seeking a career as an entrepreneur must prepare themselves for a significant mental toll. They will encounter anxiety and stress when it comes to making both large and small decisions. These choices can also result in developing decision fatigue. Anyone who hopes to become an entrepreneur will need to develop a strong sense of confidence. The decision-making that can mak...

As more of our lives than ever are lived online, we rely more on online metrics and information. From likes and shares, to the news we read, how much of this digital information is reliable or real? As the war in Ukraine has shown us, there is more call than ever to be wary of our information sources. In fact, wherever you are, chances are you’ve had some interaction with fake traffic online. So how does this type of fake online traffic affect us in our day to day (real world) lives? We’ll take a quick look at the types of fake traffic online, and how they impact us, our communities and the world. Fake likes/social engagement Not getting enough likes on your Instagram posts? Wish you had more re-tweets on Twitter? Well, you can always pay for it. Fake likes and social media engagement have become one of the more insidious problems online. Although it might seem innocent to buy a few thousand likes, the knock-on effects of this fake traffic are actually pretty huge. For examp...

Every year, the topic of gender equity captures headlines during Women’s History Month. The media industry is frequently criticized for not having enough representation on screen during this period. In 2021, women received 43% and 42% respectively of U.S. television programming. 1 Only 31% of all measured shows had women representation at fair shares, These metrics are worse than the previous year and show no improvement. When important issues only receive attention one month out of the year, the needle doesn’t move very far. Achieving substantial advancements toward gender equity, and inclusion of all types of audiences on TV screens, will require year-round work—and marketers have an opportunity to lead the charge. Marketers have the opportunity to use their media reach to advocate for inclusive programming and create momentum that will foster greater impactful progress, not just a 1-per-year consideration. Marketers have the ability to influence others Brands can influence other...

Data pipelines are a necessary part of any data infrastructure. They ensure that your data is being collected, cleansed, and processed in a timely manner. If your data pipeline isn’t built correctly, you could end up with a lot of data that is difficult to manage and process. In this article, we will discuss the different ways that you can build your data pipeline to ensure that your data infrastructure is being built correctly. What Are Data Pipelines And Why Are They Important For Data Infrastructure? A data pipeline is a set of processes that extract, transform, and load data from one system to another. Data pipelines are important for data infrastructure because they provide a way to move data between different systems in a consistent and automated manner. Without pipelines, it would be difficult to move data between different systems or to process large amounts of data in a timely manner. How Can You Ensure That Your Data Pipelines Are Being Built Correctly – And How Can You T...

Words of Advice for Startup Companies Startup companies have many questions in mind when they’re starting. They want to know what to do and what not to do to succeed in this competitive market. In this article, Jordan Sudberg gives words of advice for startup companies. 1. I have been busy, isn’t the correct answer. According to Sudberg, they need to be looking for answers, they need to be looking for a solution, and they need to be looking for a way to get their idea off the ground. Make time for meetings, brainstorm, make time for research, and make time for their startup. 2. They have to be patient. Sometimes it takes longer than they expect to get things done, and the longer it takes, the more frustrated they might get. Sometimes no matter how hard they try, they can’t get it done. But this is a startup, so that a startup will have many beginnings and many failures. 3. It’s OK to ask for help. If there is something they don’t know how to do or if they need help with a certa...

You joined Linkedin because someone said it’s a great place to find work, or freelance clients. But, somehow, it’s just not fallen into place for you. Sounds familiar? There are many reasons why Linkedin isn’t working for you, or for many people. But, done properly, it’s easily one of the best tools for building your personal brand, to connect with recruiters or even to win top paying clients. The problem though is that you shouldn’t be treating it as a sale platform. Because that isn’t what it is. Linkedin is – first and foremost – a social media platform . And there are things that people just don’t like on social media, even if it is a professional networking tool. Take a look at these common problems to find out if this is why Linkedin isn’t working for you… You don’t add a personal note when you connect When you add a connection on Linkedin, it gives you the option to add a note. Never use this? Well, that is mistake number one. One reason why Linkedin isn’t working for many...

Benefits of Social Media Campaigns Social media marketing has become an effective way of converting leads into customers and in the digital era, using social media campaigns in businesses is inevitable. The pros of social media campaigns far surpass any of the cons. The best thing about social media ads is that they are linked to an organization’s profile, highly targeted, and can be used to please different marketing objectives. For example, you can use them to increase sales or brand recognition. Perhaps you want to invest in social media campaigns, but you doubt their success rates. Read on to learn more about the benefits of using social media campaigns in your business. Increases Brand Awareness According to Alexander Djerassi , social media is one of the best digital marketing tools to increase a company’s visibility and syndicate content. The fact that you will engage with a large target audience means social media ads significantly increases brand recognition. By investing a...

Although they are often treated like different worlds, the goals of marketing and sales are the same: to help guide customers further down the pipeline, inching them towards that point of conversion. As such, they do need to work together, whether you realize it or not. Here are a few reasons why. You get better leads The quality of  business leads  that your sales team follows up on is vital to the success of your outreach, to put it simply. With better business leads shared by both marketing and sales, you can make sure that both sides can fit their content better to the high-value targets that they should be going after. Using lead scoring measures can help you make sure that both teams are targeting those that they should be. More consistent communication means better engagement If your teams are communicating with each other more effectively and creating a unified approach to conversions, then your customers are going to benefit. The sales team is going to be nailing ...

Social Entrepreneurship Social Entrepreneurship is defined as the process by which individuals, startups and entrepreneurs develop and fund solutions that directly address social issues. Jonathan Osler wants to point out that there are four types of social entrepreneurship: community social entrepreneur, non profit entrepreneur, transformational social entrepreneur, global entrepreneur. The community social entrepreneurship serves the social needs of the community within its geographical area. This could be anything from creating job opportunities to constructing a building for the community. This type of entrepreneur deals directly with the community. The non-profit social entrepreneurship is primarily focused on the social aspect instead of the gain. The non profits reinvest within their business to help further the expansion of their services. This type of entrepreneurship tends to be a company or organization that uses their power for greater good and helping individuals or comm...

The February TV audience always falls behind January’s, the month with the highest viewing months. This year was no exception, despite the trifecta of the Super Bowl, the Winter Olympics and the increased demand for news of Russia’s invasion of Ukraine late in the month. The January 2022 month was five weeks long, with heavy use week just after Christmas. This increased TV viewing power led to a 5.7% decrease in TV viewing in February 2022, below the average of 5% over five years. As streaming boomed, broadcast suffered a 8% drop in viewers. January 2022 was a high point. But February wasn’t without its high points, as the Super Bowl gave broadcast a leg up over the streamers enjoying its highest weekly share of viewing (28.7%) since October 2021. The Russian invasion of Ukraine in February caused both broadcast and cable news to spike. In week 4, cable viewing rose 54%, helping cable news to gain one-fourth (up from 16%-17%) of total cable viewing. Broadcast news, on the other hand,...

Marketing success is dependent on adaptability. With rapid news cycles and changing consumer behavior, as well as uncertain futures, it’s important to be flexible. Marketers should plan for media throughout the year to help them achieve their brand goals. This puts the key audience at the heart of all marketing activities and not just once. Marketers can use the results to continually optimize their marketing strategies by implementing consumer-focused, always-on measurement procedures.  For this level of agility in marketing, the following should be done: Planning for center around people We all are aware of how quickly consumer behaviors and needs evolve, so it’s critical marketers listen to their audiences’ needs and respond appropriately. Forrester predicts comfort and sustainability to trump consumers’ shopping priorities in 2022, giving marketers a high-level direction on how to start appealing to prospects. It can seem like you are chasing after a moving ...

Live broadcasts are one of the promotion trends. Let’s find out why you need it, how to prepare for the broadcast and how to organize it correctly. Why do you need them? To  connect  with the audience, get  feedback , and ultimately improve  loyalty . Through this format you can show real emotions and experiences, everything that is left behind in the videos. There is  no need for professional editing . Conducting does not require long ideo production and other work, which significantly saves time. Minimum equipment . Streaming is possible even with a smartphone, with a 4K in panoramic format. There is a  chat option  where users can ask questions, leave comments, give their advice and recommendations. Also among the viewers you can choose the most loyal fans and appoint them as moderators for better communication. All realized broadcasts are posted on the channel, they can be viewed and edited, for example, cut out unsuccessful moments. 5 bes...

Customer success is a term that is becoming more and more popular in the business world. But what does it mean, and how can it help your marketing campaigns? In this article, Mark Stiffler , of Optymyze, will discuss six ways customer success can help your marketing efforts. By understanding and implementing these strategies, you can create a more successful marketing campaign that engages customers and drives conversions! Customer Success Can Help You Better Understand Your Customers And Their Needs Customer success can help you with marketing campaigns by better understanding your customers and their needs. With customer success teams, you have direct access to feedback from customers that can improve your products or services. Additionally, customer success teams can help you understand why customers are leaving your product and how to prevent it. This information is invaluable when crafting marketing messages and strategies, says Mark Stiffler. By understanding your customers be...