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Much has been said about the impact of streaming on the way audiences engage with TV, but the extent is no better exemplified than by the behavior of audiences in TV homes who don’t pay for cable or satellite programming. A specific subset of these homes, which rely on a digital antenna for free, over-the-air (OTA) programming, watch the most broadcast programming of all U.S. TV households, but that’s starting to change.  The significant amount of broadcast TV viewing within these homes certainly isn’t surprising, given that’s what digital antennas provide access to. These former broadcast programs are now more connected and OTT content has become more popular. This is allowing them to balance their TV programming with sports and news. OTA home viewers still see more broadcast programming that those who have broadband or cable plus, but they are less likely to be able to access it. 1 Television households are now watching less TV than ever before (1:54 per person per day in 2017...

When it comes to marketing your store’s registry to brides, there are a few key things you’ll want to keep in mind. First and foremost, remember that the registry is all about the bride and her needs. She’s the one who will be using it, so make sure your marketing materials reflect that. Secondly, focus on creating a registry that is both comprehensive and user-friendly. A good registry should include items from various categories so that the bride can easily find what she’s looking for. And lastly, don’t forget to promote your registry! Use social media, email marketing, and even traditional advertising methods to ensure brides know about your store’s registry and what it offers. Your wedding registry should be easy to navigate and showcase all your top products. Creating your wedding registry checklist can be a daunting task. There are so many products to choose from it can be hard to know where to start. Thankfully, some tips can make the process easy and manageable. First, make...

Ownership shares Snap ( SNAP ) The Dow Jones Industrial Average fell 40% Tuesday. It was their lowest level since March 2020 just days after the Covid-19 pandemic struck the United States. In a regulatory filing, the company stated that it was concerned by “the worse macroeconomic conditions” and that this had impacted its outlook. Snap’s troubles have sunk many of its competitors’ shares. Facebook and Instagram Owner Meta Platforms ( FB ) It fell to nearly 10% Pinterest ( PINS ) The drop was close to 30% YouTube and Google parent Alphabet ( GOOGL ) The decline was 8% Global X Social Media ETF ( SOCL ) The shareholding of, which holds shares in these companies, fell by 8%. This social problem slowed the overall market mood. On Tuesday, the tech-oriented Nasdaq dropped 3.7%. The Dow fell nearly 500 points, or 1.4%, and the S&P 500 dipped more than 2.4%. Twitter ( TWTR ) This may be obtained by Tesla ( TSLA ) CEO Elon Musk — the deal is currently on hold — fell 3% as we...

Social Media Marketing Tactics Social media has been around for a while now, and it is still an essential part of marketing. There are many different tactics to market your business on various social media platforms. Here is an article that will help provide you with some great tips and tactics to use on different social media platforms to assist in growing your business. Social Media Marketing Tactics 1. Develop a plan. It will include taking advantage of the full potential of each platform, assessing the competition from a marketing and sales perspective, and creating a social media strategy that will deliver. It is also essential to target specific audiences and measure the results [which has to be considered for your return on investment]. An effective social media plan will free up the marketing team’s time and enable them to focus on other areas of their business. 2. Use photos in your tweets. Photos are powerful tools in social media marketing. The use of images can convey...

Do you want to make your YouTube videos amazing and beautiful to look at? Well, if that is the case then there is no better choice than Wondershare Filmora 11. It is definitely one of the best options for video editing when you are on YouTube and want to create content that pleases people. With this amazing  video editing software , you will be able to cut, crop, rotate, split, add effects, and do so much more with your videos, and that too in the most effective and efficient manner. There is simply not a single speck of doubt that Filmora 11 is one of the most eventful creations for the platform of YouTube video creation. What Basic Features are Included in Filmora 11?  Filmora 11 comes with a plethora of amazing and interesting features for sure. However, that is not the only good thing about this amazing  video editor for YouTube . Apart from the newly added options, the video editing software also includes important basic features that could be found in the previous...

Social media platforms are growing increasingly popular in our digital age. However, when everyone in the world seems to have a social media profile, it can be challenging for a parent to monitor online activity to keep a child safe on social media.  Educator  Paulette Chaffee , encourages parents to take a proactive approach rather than overreacting and driving kids to social media secrecy. She suggests these simple steps to guide a parent’s approach to keeping kids safe while using the internet and social media: 1. Embrace Open Communication Creating an  open dialogue  with a child about their online activity supports safety more than secrecy. For example, when a child logs into a phone or computer to scroll through social media, a parent can show interest in what a child is reading or who they are talking to. In addition, providing positive feedback and responses during the discussion helps foster open communication throughout a child’s development. Open commu...

What is Inbound Marketing? How Inbound Marketing Can Impact Your School’s Survival In today’s world, people want to connect with other people they like about things. And because social media is so popular these days, many schools have been incorporating it into their communication plan. This blog post will explore several ways that Inbound Marketing can impact your school’s survival, according to Jonathan Osler San Francisco . 1.Inbound Marketing Can Help Create Strong Relationships We are all familiar with the fact that relationships form through social media. That is why businesses need to incorporate it into their communication plans. This blog post will discuss how Inbound Marketing can help create strong relationships, increase school culture, and boost student productivity. 2.Inbound Marketing Can improve School Culture The more people that you reach, the stronger your relationship is likely to be. People are more likely to form friendships with others they know they can tr...

Another milestone was reached by streaming in April, when audiences spent over 30% of their TV time viewing video-over-the-top content. For the first-time, streaming has exceeded 30% of all TV usage. This increase in share was supported by nearly the same amount of streaming than in March, despite the 2.1% drop in total TV viewing. Seasonally, this is reflective of the usage at the beginning of spring. As we’ve been tracking, the growth of the streaming industry has welcomed an array of new entrants, each with their own roster of content offerings. That growth is reflected in the rising engagement with the “other streaming” category, which has gained more than two full share points since SME debuted The Gauge with May 2021 TV viewing data. In April HBO Max’s share grew to 1%. This is the threshold that allows for stand-alone representation as shown in the chart below.  Although streaming volume was steady month over month, cable and broadcast saw their respective viewing figures...

According to the APPA survey for 2021-2022 , every household in the United States of America has a pet. Of these pet owners, about 64% are millennials. This population is famous for its ability to create trends out of their interests.  Image Credits: Unsplash They build trends and look great in every season of the year. Then, they transfer this need to fit with the seasons onto their pets and dress them to look the part in each season as well. Every pet owner has to balance their pet’s comfort with the desire to dress it in poise and elegance. So, it is important to have information on the best pet accessories outlets and what items they offer to you. Summer is right around the corner, and with it comes a new batch of trends in pet fashion. From Instagram to the runway, these are the looks your furry friend needs to be sporting this season! Because pet fashion is so trendy, there’s a huge increase in demand for fashionable items. Luckily, pet supplies online always have some...

Since the pandemic, many social media platforms experienced remarkable growth. People are now more connected than ever, and they’re ready to connect.  Many brands have begun to invest heavily in social media and are turning to influential people to build more profitable relationships with their customers. Global marketers plan to increase their social media spend by 53% over the next 12 months. 1 More than any other marketing channel. Marketers must navigate a complicated landscape as influencer marketing becomes a major investment for brands.  To help in your decision-making process, we’ve used SME InfluenceScope to gather key trends and insights into the current social media influencer landscape and population across three of the platforms most-used by influencers: Instagram, TikTok and YouTube. These are the highlights: Who—or what—are influencers? Influencers and their audiences Is there a global distribution?  Which are the biggest influencers on platforms? ...

It can be difficult to build trusting relationships in a world that is flooded with marketers who are trying to engage consumers on a variety of platforms and channels. And while brand building remains global marketers’ top objective, mass reach channels may not always fit the bill. Marketing professionals are always looking for new and better ways to build brand awareness. To do this, many are turning to social media—and influencers—to make more personal (and profitable) connections with consumers. In the coming year, global marketers will increase social media spending by 53%. This is more than any other channel. And social media remains global marketers’ most bankable channel, as 64% of of the global marketers surveyed for this year’s Annual Marketing Report say it’s their most effective paid channel. And it’s easy to see why marketers are putting so much spend behind social media and influencer marketing. SME Scarborough revealed that 42% Americans look for advice on buying deci...

It’s no secret that social media has taken over the world. In fact, according to recent studies, almost 2/3 of the world’s population has at least one social media account. While this may seem like a harmless trend, growing evidence suggests social media can harm our sleep habits. In this blog post, we will explore the link between social media and sleep and provide some tips for how you can improve your sleep quality by using melatonin products like vape pens . Stay connected – but get a good night’s sleep too! The Effects Of Social Media On Sleep Habits It’s no secret that social media has taken over the world. In fact, according to recent studies, almost two-thirds of the world’s population has at least one social media account. While this may seem like a harmless trend, growing evidence suggests social media can hurt our sleep habits. A study conducted by the University of Pittsburgh found that people who use social media are more likely to suffer from insomnia and other sleep ...

Podcasts saw a remarkable increase in audience engagement during the pandemic which drove millions of people indoors and in front screens. In addition to the new listeners and increased engagement, there is also a growing number of listeners. While the rise in engagement is somewhat contrary to what might be expected amid the many consumer changes over the past two years, podcast listenership–even at home–has transformed much of the general public into light listeners. In fact, the U.S. podcast  listener base has grown by 40% 1 Over the last three years, 51% of customers have opted for this product. 2 According to them, they have been listening for the past two decades. Importantly, the strength of the mainstream-bound podcast industry spans beyond simply offering wide-ranging audiences a growing bevy of titles for content-hungry audiophiles—especially for advertisers. That’s because podcast audiences are shedding their COVID-induced spending inhibitions.  83% of Amer...

It was funny that podcasts saw their audience engage during a pandemic which drove millions of people indoors and in front screens. This is a sign of increased engagement for many reasons. While audio is often considered an in-car medium by many, podcasting has become more popular at home. The media choice landscape is changing faster than ever. Advertising to a wider audience offers advertisers greater reach and more brand recognition than any other form of advertising. As many consumers are returning to some of their prepandemic habits, podcast advertising is a great option for brands who want to raise their visibility or drive higher-funnel interaction. In fact, SME’s ongoing consumer sentiment study found in March 2022 that podcast listeners are more likely than the general population to resume some of their pre-pandemic activities, including shopping for groceries at physical stores, shopping for non-grocery items at physical stores and dining out at restaurants. When you...

In a deal worth approximately $44 billion, Twitter sold itself to Elon Musk and Tesla. Brian Todd of SME discusses the controversy surrounding the sale and why Donald Trump may not want to return to popular social media site. Source: SME The post Trump says he won’t return to Twitter even if he’s reinstated by Musk appeared first on Social Media Explorer . source https://socialmediaexplorer.com/content-sections/news-and-noise/trump-says-he-wont-return-to-twitter-even-if-hes-reinstated-by-musk/

SME Business  —  A federal judge in San Francisco has dismissed former President Donald Trump’s lawsuit against Twitter that sought to reinstate his banned account on the platform, according to a court filing. Twitter has won the case. It had requested Judge James Donato from the US District Court in the Northern District of California to dismiss the suit. In throwing out Trump’s case, Donato held that Twitter was not acting as an agent of the US government — as Trump had alleged — when it shut down his account and was therefore not infringing on Trump’s First Amendment rights to free speech. “The amended complaint does not plausibly allege a First Amendment claim against Twitter,” the decision said. “Plaintiffs’ first claim is dismissed.” “Donato also threw out Trump’s other claims, such as that Section 230 — the law shielding tech platforms from lawsuits over most user-generated content — is unconstitutional. Twitter declined to comment on the suit’s dismissal. Tru...

New York SME Business  —  Elon Musk said Tuesday that he would restore former President Donald Trump’s banned account on Twitter if his deal to acquire the company is completed. Musk’s remarks at Financial Times’ Future of the Car conference mark his first public acknowledgment of what had been widely expected since the billionaire announced plans to buy the social media giant for $44 billion. Musk has previously said he thinks Twitter should be more “reluctant to delete things” and “very cautious with permanent bans.” On Tuesday, he called Twitter’s decision to ban Trump in January 2021 a “mistake.” “I do think it was not correct to ban Donald Trump, I think that was a mistake,” Musk said. “I would reverse the perma-ban … But my opinion, and Jack Dorsey, I want to be clear, shares this opinion, is that we should not have perma-bans.” Dorsey, Twitter’s cofounder and former CEO, tweeted Tuesday following Musk’s remarks that he does “agree” there shouldn’t be permanent...

Engagement (ER – Engagement Rate, coefficient or engagement level) is an important metric that shows how the audience reacts to posts on Instagram. ER depends on the number of likes, comments, reposts and saves. The more reactions, the more often your content is shown in the followers’ feed. The algorithm starts recommending high-engagement posts to other users. Driving up the number of live Instagram views is one of the most reliable ways to promote a video to the top of Instagram. Its algorithms take into account live activity. Thus, if you decide to buy live views, you need to promote the page as a whole – drive up the number of likes and look for new subscribers. We recommend using our services for page and video promotion. Buy Instagram live views cheap, real IG live viewers Driving up the number of online viewers for Instagram live broadcasts is a service for promoting them to the users of your social media page. Instagram is the most popular social network for photographs....

Stage Presence in Business Confidence and stage presence are essential to establishing a solid presence in their industry. This is true not only of individuals but also of leaders in the workplace. They may not be addressing an audience of thousands, but as a leader in their field, they have to be able to exude confidence and knowledge. In this article, Jonathan Osler San Francisco discusses tips to master stage presence in business. 1. Practice Imperfections will happen, and sometimes it is not until they are on stage that they realize what a mistake they made. This is not the time to pull out their hair. When they make a mistake on stage, they move on from it and let it be forgotten about. Their audience knows that every speech is one of a kind and will never see such an error again. 2. Eyes According to Jonathan, eye contact is essential to establishing confidence. For most people, it is easy to make eye contact with trusted friends and colleagues because they know they will n...

Steering Clear of Groupthink in Business Businesses tend to create groups and panels to help them solve a problem or make a decision on something. Despite the virtue of bringing ideas together, these groups tend to kill creativity and innovation. Group members make quick decisions, especially when the most influential group members come up with an idea. Here are ways businesses can avoid the consequences that result from group think. • Leaders Should First Keep Their Ideas To Themselves Leaders or people with higher positions tend to influence the decisions made in a group. In most cases, group members will go with the group’s ideas made by influential people. According to pain management specialist Jordan Sudberg , employees might feel intimidated to share ideas contrasting with their leaders for fear of falling out of favor. Leaders should, therefore, first keep their opinions to themselves and encourage others to brainstorm and come up with their ideas. • Inclusivity Businesses...