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The U.S. military flies 70,000 lbs of baby formula to America every month in late May to alleviate the country’s current shortage.  It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to lumber. And that’s a problem for marketers focused on lower-funnel initiatives when products may not be available anytime soon. Should they continue executing conversion-oriented tactics when supply is low, they risk losing trust when consumers realize the brand can’t deliver on what’s been advertised.  This issue is likely to end. However, it offers a lesson that’s applicable no matter what the global supply chain looks like: Focusing on long-term brand building is just as important as short-term sales. In difficult economic times it is tempting to double-down on revenue gains immediately. It may not seem intuitive, but now is the right time to invest in top-of-funnel advertising.  Just ...

Jobs That Can Outlast a Recession If you are looking for employment, it is good to be aware of the jobs that can withstand an economic recession. It is important to research what kind of work you want to do and find a job in this field. There are many options for careers that will not cease during an economic recession such as: educator, farmer, nurse, social worker and therapist. There are some jobs that cannot withstand a recession including: lawyer, senior positions and executive. According to Jonathan Osler San Francisco , the most important factor in determining the jobs that can withstand a recession is its importance in the continuation of the community as a whole. A job that can withstand a recession is vital to the community, it may be a banker, teacher or police officer. A banker is one of the most important jobs in society since he keeps the community funds safe. He is responsible for the success of business and is therefore very intelligent. The profession of teacher ca...

Since TikTok was launched in September 2016, it has grown exponentially, becoming the go-to platform for young people across the world, providing not just sources of amusement, but also of information and even advice. FinTok has become the leading source of financial news and advice. Here’s why. Trust in Traditional Financial Advisors and Institutional Investors is Low Finance has always been a top-down affair, in which financial advisors, and institutional investors act as gatekeepers of information. In the past, if you wanted to invest, you had to find a fund or asset manager you trusted, and they would invest on your behalf. Often, a financial advisor would direct you, and often, that financial advisor would have, or still has, ties to the fund they directed you to, creating conflicts of interest. However, with the rise of social media and zero-commission brokerages, along with sharply declining trading costs, retail investors like you and me, have begun investing on their own. Ma...

Social media is changing. Even though it may seem like there are always new social media features and trends, you may experiment with them to find new ways to engage your audience. You can check out Famoid for best social media services. Nevertheless, here are 10 Social Media Trends and Opportunities for 2022. Brands Are Unrestrained on TikTok In 2021, TikTok was the hippest kid on the block, and that status will remain in 2022. TikTok is a forum for anybody and everyone with over 1 billion monthly active users and a less filtered and manicured atmosphere than Instagram.  Takeover by the “No Filter” Feed Both marketers and creators are moving away from the look of the perfectly curated feed and opting to publish less filtered and more real-time information. We anticipate that companies and artists will spend more time establishing deeper relationships with their fans in 2022 rather than focusing on projecting an idealised image. The growth of LinkedIn influencers You probabl...

If you heard the rumors and wondered — is QNET really a scam? — the truth is that QNET is not a scam. It’s a legitimate direct selling business. The company, headquartered in Hong Kong, strictly adheres to all of the relevant rules and regulations of the countries in which it operates, and encourages everyone — especially potential distributors — to exercise due diligence and research the realities of becoming an entrepreneur through the direct selling business. The Difference Between Direct Selling Companies and Pyramid Schemes The premiere international e-commerce-powered direct selling company operates in more than 20 countries. It is, therefore, often the target of rumors and false accusations that it’s a fraudulent business aimed at cheating people. That could not be further from the truth, so QNET strives to educate the public about the difference between a legitimate direct selling company and a pyramid scheme. According to QNET : “The key difference is that, in an illegal p...

Benefits of Working for Yourself According to pain management specialist Jordan Sudberg , working for oneself can have some important mental health benefits. Sudberg says that when one works for someone else, they are essentially handing over a big chunk of their life to them. They are giving away a lot of control to someone else. On the other hand when they work for themselves, they are in the driver’s seat. Sudberg also insists that working for oneself can help reduce stress and anxiety, because one is not constantly worrying about things like whether or not they are going to get fired. There is a lot of freedom that comes with being one’s own boss. Sudberg points out that working for oneself can give someone a sense of satisfaction and accomplishment. There is something very gratifying about being their own boss and seeing their business succeed. It can be a great way to boost someone’s self-esteem because it makes them feel good about themselves. Another benefit of working for...

In the last few years social media platforms have seen a remarkable user and engagement increase. Many brands are now spending big on this platform and turning to influencers for more intimate (and potentially profitable) relationships with their customers. Global marketers plan to spend 53% more on social media in the coming year than they do any other channels. Although social media influencers have a presence on every platform, they are gaining traction quickly on TikTok. According to SME InfluenceScope, which measures social media influencers, the video-sharing platform has overtaken social media veteran Instagram in popularity for Micro (10K-50K followers), Mid (50K-100K), Macro (100K-1M) and Mega (>1M) influencer representation.  And, given the shift toward shorter videos and vertical formats, TikTok influencers have an enviable engagement rate: 10.25% of the platform’s creators have an engagement rate of more than 20%, compared with 6.15% for Instagram and 3% for YouTu...

Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion. Our international LGBTQ+ inclusive media perceptions survey found that emerging media channels have the highest advertising inclusion. Influencers and social media are leading the charge in inclusiveness perceptions, while LGBTQ+ view radio and newspapers as less inclusive. Because they allow LGBTQ+ communities to connect with other members of their community, social media and influencers have a particular appeal. This is because authenticity is key for meaningful inclusion. Our respondents ranked stereotyping as the number one issue. More authenticity and realism are the next steps to improving content inclusion.  The authentic connections influencers make with their audiences can have a big impact on consumer behavior—influenc...

4 Ways to Impress Your Boss It is never easy to impress your boss. You want to do something a little different, yet not too different, that you risk being passed over for the job. There is no perfect way to impress someone, but there are some hacks you can use if you know what the person likes. Jonathan Osler San Francisco says you should be careful to find their likes and dislikes. Most of the time, a boss will give you a list of things they want, ensuring you do it right. If not, take a look at their office and see what they like to look at every day. It could be anything from the artwork on the wall to magazines on the bench. Consider how you could use these objects in your work and improve them. It will make them notice how much thought you put into your interactions with them at work. If you think about their interests or passions outside of work, you will likely come up with ideas that they love because they relate them to something that means something to them personally. 4 ...

Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, U.S. streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many marketers have continued to focus on traditional TV and increased their advertising spend steadily since the COVID-driven pullbacks at the beginning of 2020. The upsides of traditional television are still very strong, despite the streaming boom. An actual fact is that viewers still spend more time watching TV live than viewing content via the internet. From that perspective, TV remains a key channel for brand awareness, marketers’ top objective for the year ahead. This goal is reflected in TV advertising spending, with nearly half of all ad dollars going to television stations across the U.S. There’s no discounting the importance of reaching the largest audience possible, but doing so require...

Ways Businesses Can Use To Increase Brand Awareness In order to get ahead in the competitive world of business today, a business must have a strong brand identity. Branding is the way businesses are able to communicate to their potential customers. A company’s name, logo and messaging are all elements that can help make it stand out from the crowd. According to Jonathan Osler San Francisco , a successful branding strategy does more than just create a logo. It impacts all aspects of how a potential customer sees and interacts with a company. The following are 5 strategies that businesses can employ to increase and attract more buyers. 1. Through A Podcast There are countless podcasts out there that cover everything from art, to entertainment and of course, business. The beauty of podcasts is that they are a very low-cost way to reach thousands of listeners or viewers. A business can use this platform to find a niche podcast audience that is interested in its business or products. ...

It’s no secret that the release of iOS 14.5 and its dedication to user privacy — specifically, its AppTracking Transparency Framework — shook the foundation of Facebook ads , which have long depended on intense data tracking in order to deliver the right ads to the right audience. This change meant that Facebook could no longer track users across apps and websites for the purposes of ad targeting, and as a result, many advertisers saw their campaigns lose effectiveness overnight. Facebook ads are no longer the powerhouse they once were — but that doesn’t mean there’s no hope for digital advertisers. In fact, there’s one platform that is now poised to take over as the go-to place for digital advertising: YouTube. Here are five reasons why YouTube ads are the new Facebook ads. 1. Hyper-Relevant Targeting One of the things that made Facebook ads so powerful was their ability to target users very specifically. Advertisers could target people based on interests, demographics, and be...

Google has been the king of web analytics since early in its creation. Following their acquisition of Urchin, a top web analytics provider, in 2005, Google created Google Analytics and never bothered to look back. History of Google Analytics Since 2012, Google has used a system called Universal Analytics or UA. This has been the backbone behind Google Analytics and offers a slew of benefits. UA lets site owners track specific users across multiple platforms and even devices by assigning them user IDs. This creates really rich customer data, allows offline behavior monitoring, and in 2016, through the use of AI, even lets the real time monitoring of users. Although these are great benefits for site users, there are a lot of worries around the privacy of site users. Google has always prided itself as being a socially conscious group and here they seem to falter. Luckily, in 2020, Google Analytics 4 (GA4)was introduced. This is a new backbone for Google Analytics and changes a few ke...

The world economy will benefit as new technology helps more people achieve financial literacy, says fintech expert and former investment banking analyst Eugene Plotkin .  Financial literacy, or a basic understanding of money and financial skills, is an essential part of life. Unfortunately, only about one-third of adults worldwide understand it. Without financial literacy, people are more likely to fall victim to scams, inadequately save for retirement, live in poverty, and make bad financial decisions.  However, financial technology (fintech) is poised to create a sea change that will benefit individuals, companies, governments, and the macroeconomy, according to Plotkin.  “As we continue to transition from a physical economy in which people use paper money to a digital-first economy, the rules will keep changing,” he says. “The internet has already disrupted so many industries and finance is not immune. These days, people don’t have to rely on banks to access their ...

Benefits of Online Advertising Online advertising has grown exponentially in recent years; it creates a direct and immediate connection between companies who want to sell their products and services and people who might be interested in said products. It is, therefore, natural for online marketing to have revolutionized the way we advertise almost everything. Advertising on social media networks such as Facebook allows one to connect with millions of people at once without spending more on advertising costs than is necessary. Most of the time, online advertising is the second-most cost-effective form of advertising. Benefits of Online Advertising 1. Exposure The average person spends about 2 hours each day on the internet. The top six most popular websites: Facebook, YouTube, Google, Amazon, Yahoo, and eBay, all have over a billion monthly visits. If you advertise on any of these sites and target your marketing toward people who spend time on these sites, you can get access to a la...

Television viewing, like other activities has its historical norms. Many are influenced by the calendar. However, streaming continues to grow and claim 31.9% in total television time. May is traditionally the month that TV viewers are at their lowest. And this year was no exception, with total time spent with television falling 2.7%. In comparison to broadcast or cable viewing, however streaming usage rose by 2%. The increase was amplified through the release of Obi Wan Kenobi Disney+ Season 4 Stranger Things Netflix. The appetite for these titles was significant, helping the two platforms attract big viewership as the programs dropped: Disney+ attracted 2.5% of the total TV share  on May 27, and Netflix claimed 9.0% on Saturday, May 28. Both cable and broadcast viewing fell in May in accordance with historical norms. Cable viewing also declined 3.5%. For broadcast viewers, drama continued to dominate with procedural crimes dramas like NCIS , FBI Blue Bloods The genre captured ...

It’s no secret that brands have shifted their efforts to create personalized messages and offerings to earn consumers’ attention and wallets. However, personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with their customers. According to SME’s fifth Annual Marketing Report, which surveyed marketers from around the world, 36% of consumers are increasingly looking for more than just products or services from their favorite brands, and they want to buy from companies that prioritize social causes, diversity and corporate social responsibility (CSR) initiatives. The responsibility of marketers to establish relationships with their consumers is greater than ever because consumers now have more choice. In response to consumers’ demands for more transparency from brands and that brands align with important social causes, marketers must not only make a meaningful brand promise, but also deliver on it, to attract consumers and increase loya...

How to Ask a Manager for a Raise Jonathan Osler San Francisco shares his advice on how an employee can ask their manager for a raise. Employees want to be proactive and clear on what they want, when they would like the raise to start and what it would mean for them in their current role. Having a good relationship with the boss is essential as well. Osler instructs that an employee should engage the boss and ensure that both parties are on the same page with the raise. Osler advises that if a raise is not in order, it must be clear why. Osler says that, as a general rule, employees who work hard should get raises more regularly than people who do not work hard. The boss may want to ensure they are paying their employees what they are worth. How an Employee Can Ask a Manager for a Raise 1. Ask your boss what they like about your performance. Your bosses often don’t know everything, but they can usually tell when an individual is trying hard or seems to be faking it. 2. Ask what t...

Did you know that social media ad spending in 2020 added up to $132 billion ? And it’s growing. According to Statista, for instance, the tally is expected to soar north of $200 billion by 2024. The U.S. is, by far, the largest social media ad market worldwide. However, that doesn’t mean that marketers in other nations aren’t taking advantage of social media platforms as well. But here’s the thing. Even the most tech-savvy companies with marketing departments staffed with whip-smart people typically make some common mistakes. The problem? You don’t want to waste your marketing budget by making easily avoidable blunders. Keep reading to learn about three social media marketing mistakes you might be making. You’ll also learn what to change to make the most of your social media marketing efforts. Mistake #1: Failing to Plan One of the worst things you can do is launch a social media marketing campaign without adequate planning and preparation. The old saying that failing to plan is l...

According to multi-decade sales veteran Danny Manich – long term sales performance is about asking the right questions. Asking the right sales questions means understanding your customer’s needs – and it’s only when you fully understand their needs that you can give them what they actually need. And that’s what great sales is all about – the ability to see, diagnose, and meet a customer or client’s needs. Danny Manich offers some expert advice for new sales professionals. Here are four essential sales questions you should be asking every prospect, and why: 1. What’s your biggest challenge right now? The answer to this question will help you understand what your prospect is trying to achieve, and how you can help them. It’s also a great way to build rapport and show that you’re interested in helping them solve their problems. 2. What have you tried in the past? This question will help you understand what your prospect has already done to try and solve their challenge, and whether o...

Evvy’s Instagram @Evvy is more than 8,200 followers strong and climbing, and the brand’s co-creators, Priyanka Jain and Laine Bruzek see their social media channels as core to their community-first strategy. Bruzek says growing the brand on social media is an important step in expanding the narrative on vaginal health care. “[It’s about getting] science-grounded vaginal health education to as many people as possible,” Bruzek says. “One of our favorite parts of building Evvy has been finding community among women and people with vaginas who want to laugh, learn, and commiserate about vaginal health.” Bruzek says the company also encourages vaginal health education on its blog #AskEvvy, which offers articles on how sex influences vaginal pH levels, common conditions are mistaken for yeast infections, how feminine hygiene products can actually hurt the vagina, and reasons why a vaginal infection might not be going away. It’s a community of support for vaginal health. Jain says the c...