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As an accountant offering their services, it can be challenging to find ways to reach and engage with potential business clients, especially if you’re competing with bigger firms with more money. Increasingly, the small accounting firm is relying on social media. But wait. Social media for accountants? Who will want to engage with that kind of content? Actually, with the right approach, social media can be a powerful tool for B2B marketing and lead generation for accountants. In this article, we’ll provide you with tips on how to improve your B2B social media engagement , from choosing the right platforms to creating valuable content and building relationships with your audience. Why B2B Social Media Matters for Accountants Businesses of all types and sizes need to be tech-savvy and proactive in their approach to marketing. And accountants are no different. Social media offers a unique opportunity for accountants to connect with other businesses and showcase their expertise. Her...

Ever since Elon Musk took over Twitter in October, it’s been clear he can generate controversy and attract news coverage. However, it remains to be seen whether he can actually turn around the platform from a business perspective.  Unfortunately, most of the headlines have not reflected well on his leadership. There have been a series of gaffes such as poorly communicated mass layoffs, the pay-to-play blue tick debacle , reports of advertisers dropping like flies, and Musk’s own followers voting for him to step down as CEO.  If he was anyone other than the former world’s richest man, it would be fair to wonder whether Musk might be forced to step down rather than have a choice. Having declared he’ll honor the public vote on his leadership, but only when he finds a successor, there’s been no news regarding the matter since he made the announcement in December. The truth is that the problems at Twitter began before Elon Musk took over, and this is reflected in the company’s...

Sven Patzer is making waves on social media and in the business world. With 379K followers on Instagram and a profile that looks like Gigachad , Sven Patzer is not just a pretty face; he is also a highly successful businessman with a track record of success. His company Hype Snagger can provide incredible visibility at a low cost for everyone who can afford it, and he has been featured in numerous news outlets, including AP News , Film Daily , Fox News , The Mirror , and Healthy New Age ,  and he’s even been invited to speak at conferences and events around the world. He is an expert artificial intelligence for Gallant CEO , a top business news website owned by Russ Turner. You’ll get inspired by GallantCEO: The Ultimate Source for Entrepreneur Stories, Business Leaders’ Insights and Trending News. Sven Patzer’s latest “hobby project” is an AI  application that could revolutionize the cannabis industry by producing a strain that glows in the dark. This idea might seem like ...

As a home remodeling or general contractor, generating leads is essential to the success of your business. One way to generate more leads is through social media. With more than 3.5 billion active social media users worldwide, social media is a powerful platform for contractor marketing and lead generation. In this article, we’ll explore how to use social media to generate more leads for your contracting business. Choose the Right Platforms The first step in using social media for contractor lead generation is to choose the right platforms. There are many social media platforms to choose from, including Facebook, Instagram, Twitter, LinkedIn, and others. It’s important to choose the platforms that are most relevant to your target audience. For example, if your target audience is homeowners, Facebook and Instagram may be the best platforms to use. Optimize Your Profiles Once you have chosen the right platforms, it’s important to optimize your profiles. Your profiles should inc...

[unable to retrieve full-text content] Elon Musk, Twitter CEO, said Wednesday that he plans to hire someone to run the social media giant by 2023. That’s nearly two years after Twitter users cast their vote in support of his resignation in a poll conducted by the billionaire. The post Musk Says He Wants To ‘Stabilize’ Twitter Before Finding A New CEO By The End Of 2023 appeared first on Social Media Explorer . source https://socialmediaexplorer.com/content-sections/news-and-noise/musk-says-he-wants-to-stabilize-twitter-before-finding-a-new-ceo-by-the-end-of-2023/

Q: As the owner of Redoubt Marketing Solutions, a digital marketing agency in Wasilla, Alaska, can you tell us about your experience with branding and its impact on businesses? A: Absolutely. I have seen firsthand the significant impact of strong branding on a business. From increased customer loyalty to higher sales and profits, the benefits of effective branding are undeniable. That’s why branding is one of the most critical components of a successful marketing strategy. Q: Can you share with us the nine unwritten rules of branding that every business should know? A: Of course! These principles will guide businesses in creating a memorable, meaningful, and impactful brand that sets them apart from their competition:  I’ll break down each principle and give you some actionable tips to help you get started. Know your audience – Identify your target customers and their needs, wants, and desires. Create a strong brand identity – Develop a recognizable logo, name, tagline, and ...

Is being active on social media important for your business? This article will touch on five reasons why having a social media presence is vital for modern-day business owners. Social media marketing plays a huge role in most businesses’ digital marketing strategies, and for good reason — it’s effective.  In fact, you’re missing out if your business doesn’t have a strong social media presence because, in 2022, the amount of time adults use social media across all platforms is higher than ever at 95 minutes per day .  If that’s not enough, according to a survey by Pew Research Center , 56% of Internet-connected adults have multiple social media accounts. This means that your business should be active on multiple social networks to reach the broadest audience. As you grow your business, you will learn the importance of social media presence in this digital age. Here are five businesses’ thoughts on the importance of having a strong social media presence today. 1. Build Bran...

How to Build Connections Meeting new individuals is essential to professional development and can benefit your job advancement efforts. The following are ways that business professionals might expand their network and develop new relationships, as suggested by the entrepreneur Raphael Avraham Sternberg : 1. Participate in conventions and activities relevant to your industry. When you go to events and conferences, you can meet individuals in your region, exchange ideas with others, and network with others. This could be a great chance to meet new people and learn about new options. 2. Use social media. Social media sites like LinkedIn make networking and getting in touch with other people much easier. By working with others in their industry and taking an active role in their peers’ work, professionals can increase their visibility and make more meaningful connections. 3. Be helpful to others and show appreciation for them; this is one approach to creating connections with other peo...

Digital marketing is going to be important regardless of the type of business that you run. The world has gone online and while traditional marketing methods still convert, the best ROI comes from online marketing. Most consumers flock to search engines if they need a specific service or product. Ranking at the top of search engine results can bring in leads and sales on a consistent basis. This fact makes search engine marketing very competitive in certain niches like that of personal injury law. A single client could create thousands or even hundreds of thousands in revenue for a law firm. Below are what you should know about marketing for a local business.  Social Media Matters Social media is such an important part of business as it allows a company to promote itself for free. The promotion of content can help drive engagement from relevant social media users. Mastering the hashtags that are relevant is important but keep in mind that platforms like Twitter have character lim...

Digital marketing is going to be important regardless of the type of business that you run. The world has gone online and while traditional marketing methods still convert, the best ROI comes from online marketing. Most consumers flock to search engines if they need a specific service or product. Ranking at the top of search engine results can bring in leads and sales on a consistent basis. This fact makes search engine marketing very competitive in certain niches like that of personal injury law. A single client could create thousands or even hundreds of thousands in revenue for a law firm. Below are what you should know about marketing for a local business.  Social Media Matters Social media is such an important part of business as it allows a company to promote itself for free. The promotion of content can help drive engagement from relevant social media users. Mastering the hashtags that are relevant is important but keep in mind that platforms like Twitter have character lim...

The creator economy boom resulted in a huge spike for influencer marketing startups. Last year, Uplify, the sponsorship automation technology, had an unprecedented 300% revenue growth and 517% active community increase. The company is on a mission to connect the livestream universe with the world of advertisers, and it came up with some predictions for 2023. This year, according to Uplify , it’s all about efficiency and transparency.  CPC (Cost Per Click)/CPM (Cost Per Thousand Impressions) campaigns. We’re entering a period of economic uncertainty, where recession is on everyone’s minds. Brands will be more cautious spending money on influencers and will be expecting more measurable results. Previously, most advertisers simply paid for a number of followers. Now, advertisers are expecting a better return on their budget. Luckily, technology allows brands to reach out and efficiently engage the influencer audience based on CPC/CPM.    ML/AI-based technology allowi...

Proper Business Budgeting Business Budgeting Tips Developing an effective business budget is critical for any company’s success, yet it can be challenging. Fortunately, some experienced entrepreneurs have gone through the process and learned what works and what doesn’t. Among them is Raphael Avraham Sternberg , who has built a successful career helping others save money and increase revenue. We will discuss the proper business budgeting tips according to Avraham Sternberg. What is a business budget? Entrepreneurs should be aware of a few different types of business budgets. The first is the operating budget, which covers the costs of day-to-day operations. This includes rent, utilities, salary expenses, and other operational costs. The second type of budget is the capital budget, which covers the costs associated with long-term investments or projects. This could include new equipment, expansion projects, or marketing campaigns. Below are some business budgeting tips: Don’t try to...

[unable to retrieve full-text content] Musk claims that many Twitter accounts, which were verified before Elon Musk purchased the platform, will soon lose their blue checkmarks. The post Musk Vows To Remove 'Corrupt' Blue Checks From Twitter Accounts Verified Under Old Regime Soon appeared first on Social Media Explorer . source https://socialmediaexplorer.com/content-sections/news-and-noise/musk-vows-to-remove-corrupt-blue-checks-from-twitter-accounts-verified-under-old-regime-soon/

The creator economy boom resulted in a huge spike for influencer marketing startups. Last year, Uplify, the sponsorship automation technology, had an unprecedented 300% revenue growth and 517% active community increase. The company startup is on a mission to connect the livestream universe with the world of advertisers, and it came up with some predictions for 2023. This year, according to Uplify , it’s all about efficiency and transparency.  CPC (Cost Per Click)/CPM (Cost Per Thousand Impressions) campaigns. We’re entering a period of economic uncertainty, where recession is on everyone’s minds. Brands will be more cautious spending money on influencers and will be expecting more measurable results. Previously, most advertisers simply paid for a number of followers. Now, advertisers are expecting a better return on their budget. Luckily, technology allows brands to reach out and efficiently engage the influencer audience based on CPC/CPM.    ML/AI-based technolog...

Proper Business Budgeting Business Budgeting Tips Developing an effective business budget is critical for any company’s success, yet it can be challenging. Fortunately, some experienced entrepreneurs have gone through the process and learned what works and what doesn’t. Among them is Raphael Avraham Sternberg , who has built a successful career helping others save money and increase revenue. We will discuss the proper business budgeting tips according to Avraham Sternberg. What is a business budget? Entrepreneurs should be aware of a few different types of business budgets. The first is the operating budget, which covers the costs of day-to-day operations. This includes rent, utilities, salary expenses, and other operational costs. The second type of budget is the capital budget, which covers the costs associated with long-term investments or projects. This could include new equipment, expansion projects, or marketing campaigns. Below are some business budgeting tips: Don’t try to...