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Posts uit juni, 2023 tonen

SCOTUS Is Massively Trending On Social Media Among Young Adults

getty A picture altered to show President Biden pulling down the American flag. A meme about the Supreme Court justices with the words “corrupt” emblazoned across the top. A couple of totally unprintable messages that describe what happens when angry young adults start to rebel. Here are some of the warning signs. a trending term on social media . SCOTUS, or the Supreme Court of the United States (or SCOTUS), is in the spotlight because of its two important rulings on affirmative action and student loans. You can imagine that young adults who are currently attending college or have just graduated do not like this. Looking at the accounts of many of the posters, it’s obvious this has hit a nerve with this demographic. I was particularly interested in the allegations that the Court is corrupt and favours certain political and religious parties. What’s most interesting about this trending topic is that social media is a great place to gauge the temperature of people online, at lea...

Sky-High Creativity: The Power of Captivating Drone Videos

A New Perspective on Filmmaking In recent years, drones have emerged as an incredibly popular and versatile tool for filmmakers looking to capture stunning aerial footage. Gone are the days of having to rent expensive helicopters or cranes in order to achieve those breathtaking high-angle shots. Now, a drone fitted with a high-quality camera can provide the same effect at a fraction of the cost. This has made it possible for filmmakers of all skill levels and budgets to incorporate captivating best drone videos into their projects, opening up new creative possibilities and pushing the boundaries of what visual storytelling can accomplish. Exploring Uncharted Territory One of the greatest benefits that drones bring to filmmaking is the ability to shoot in locations that would otherwise be inaccessible or extremely difficult to reach. From deep inside vast canyon systems, hovering above dense forests, or exploring remote mountaintops – drone technology allows us to traverse and docum...

4 Social Media Mistakes to Avoid Making in the Storage Industry

In today’s digital age, social media has become essential for businesses to connect with their target audience and build brand awareness. However, navigating the social media landscape can be tricky, especially for companies in the storage industry. Companies must avoid these common social media mistakes to ensure success in the online realm. 1. Neglecting to Define Your Target Audience One of the biggest mistakes businesses in the storage industry make on social media is failing to identify their target audience. Understanding who your audience is makes it easier to create content that resonates with them and drives engagement. Take the time to research and define your target audience based on demographics, interests, and pain points. As a result, this will allow you to tailor your content to their specific needs, increasing the likelihood of attracting and retaining customers. 2. Ignoring Customer Feedback In the storage industry, social media is not just a platform to broadcast...

Trump Is Reportedly Mulling A Return To Twitter After Truth Social Exclusivity Deal Expires

[unable to retrieve full-text content] Former President Donald Trump is reportedly mulling his return to Twitter several months after his account was unbanned by the platform’s owner Elon Musk, according to Axios. The post Trump Is Reportedly Mulling A Return To Twitter After Truth Social Exclusivity Deal Expires appeared first on Social Media Explorer . source https://socialmediaexplorer.com/content-sections/news-and-noise/trump-is-reportedly-mulling-a-return-to-twitter-after-truth-social-exclusivity-deal-expires/

Get Ready For AI-Powered Social Media Scams

getty Most social media scams were predictable up until recently. For many years robots have been a major problem on Twitter. Posing as actual account holders, they can even make people believe that the bots are real. These “bots” are more like automations; they don’t pose as real people. Over the last 12 months, generative AI helped social media managers to create posts which appear as if they had been written by copywriters and not bots. Artificial intelligence is responsible for many videos and photos that are shared on social media. It’s almost become a bit routine. New scams are likely to appear on social media platforms such as Facebook and Twitter in the future. Some of these will fool even those who consider themselves tech-savvy. AI has advanced faster than anybody could have predicted. While none of these scams are widely known yet, it’s wise to stay vigilant about potential abuses. One example: It won’t be long before you’ll start seeing incredibly life-like and rea...

What AI Needs From Humans

Afbeelding
AI has become a huge game changer in recent years as part of the international technology landscape . New startups have increased by 2.8 times between 2013 and 2022. AI investments have also increased by almost 20 times in 2022.  Global AI adoption has also been on the rise with businesses in countries like Canada, Australia, and the U.S. using or exploring more AI technology. Many of us expect AI to affect our everyday lives considerably in at least the next three years, especially with the launch of ChatGPT having produced great excitement worldwide.  However, it’s important to remember that AI isn’t perfect and can make costly mistakes. One instance was when an AI soccer camera mistakenly tracked a bald head instead of the ball during a game. But interestingly, these problems are easily manageable using human intelligence and soft skills, which AI lacks.  Although some AI applications have shown to be intelligent enough to pass as a human in the Turing Test, no AI t...

Elon Musk And Twitter Will Face One Big Challenge This Year: Lawsuits

Getty Images Prepare to fight. If you are Elon Musk, it’s time to wear a mouth guard, install a ring at your company headquarters, and suit up for the one thing that could bring the company to its knees: litigation. This is in addition to a possible fight with Mark Zuckerberg. Music publishers recently sued the social media platform for $250 million. Twitter was accused of users being able to listen to music online without proper licensing. Publishers claim that since late 2021 they’ve sent more than 300,000 notices about the way the platform violates the Digital Millennium Copyright Act, which protects licensing for music. The “free and open” nature of Twitter could be part of the problem. On Facebook, the minute you post a copyrighted song (usually, one that is more than 10-15 seconds long), you’ll see a notice and Facebook will mute the song or remove it. Whatever governorship over music licensing and copyright that is happening at Facebook is obviously more advanced than Tw...

Instagram Is Outpacing TikTok For User Growth. Heres Why

Getty Images TikTok dominates the social media world. It is because millions of users are downloading the app all around the globe. Recently, I discussed how powerful the algorithm was in knowing what viewers want and keeping them hooked. You’ll probably hear TikTok mentioned instead of Facebook and Twitter when you ask someone about the app that is currently on top. It’s constantly trending. That’s why a recent report by Statista Market Insights suggesting another app will dethrone TikTok by 2027 seemed so surprising. You might have heard it. That’s right, it’s Instagram. One report explains all the important details about the past of these apps. Let’s start with Instagram, the underdog among the big three (which includes Facebook and TikTok — sadly, Twitter is in such steep decline of late that it barely registers on these reports). Instagram’s growth has been about 53% during the last four-year period, reaching 1.33 billion monthly users. Facebook grew faster than its Met...

Bud Lights New Ad Met With Backlash On Social Media

Getty Images “Bud Light insults its remaining customers by implying that they’re idiots,” wrote one conservative commentator on Twitter Anheuser Busch InBev’s new advertisement, released on Thursday, prompted a response. This new beer brand ad featured individuals who were dealing with sunburn, storms, screen doors, etc., while listening to the 70’s disco song “Good Times” from Chic. Todd Allen, Bud Light’s vice president of marketing, released a statement that said: “Bud Light’s ‘Easy to Drink, Easy to Enjoy,’ platform was launched at the Super Bowl. Now, we’re extending this message by launching our new Easy to Summer commercial to launch summer,” Allen continued, “Bud Light has been ready to deliver easy enjoyment for our 21+ customers for all their best backyard summer moments this summer.” Bud Light Not Expecting The Reaction They May have Expected Since it was published, the minute-long advertisement has received nearly 120,000 hits. The initial comment section was turned...

How The Commercial Real Estate Market Is Opening Up New Opportunities

Afbeelding
Recent bumps in the massive commercial real estate market is opening the door for new opportunities. Rough waters caused by rising interest rates and dropping office space demand could lead to serious consequences for this market. Office demand has dropped significantly due to the pandemic and the rise of remote work leading many employees to spend much less time at the office. Employees are spending 25% to 35% less time in the office today as compared to before the pandemic. Office vacancies have also started to rise – in the San Francisco area office vacancies have more than doubled since before the pandemic. Office prices across the country have fallen by over 17% with an even larger drop alongside an uneven recovery still very possible. Even though office spaces may be low right now, institutional investors know that commercial real estate as a whole is still very strong. The distress and dislocation in the market opens new buying opportunities that many are jumping on. In Manha...

Meta Will Block All News Stories On Facebook And Instagram In Canada After New Law Demands Payment To Publishers

Topline Meta is blocking access to articles of news for Facebook and Instagram users after Canada passed the Online News Act. This law would require internet companies in Canada to pay publishers for the content they produce. SOPA Images/LightRocket through Getty Images The Key Facts Canada, after months of protests from Meta, followed Australia’s lead and passed the Online News Act Thursday in the parliament. The legislation will force platforms such as Meta, and Alphabet, the parent company of Google, to negotiate with publishers compensation agreements if they want to link or post their content. Meta said in a statement the bill was “fundamentally flawed legislation,” and that it was making the move to block content from publishers and broadcasters in order to comply with the bill. Meta is yet to say whether or not it will consider allowing more news. In Australia, when a law similar was passed in 2020, Meta initially stated that they would stop news articles before r...

Deciphering the Value of Corporate Learning

Afbeelding
Learning and development (L&D) is the most direct path to synchronize employee capabilities with business objectives.  It is an undertaking millions commit to yearly, covering an array of subjects, from compliance to reskilling.  The aftermath of COVID-19 intensified the significance of such initiatives, with enterprises ramping up their L&D investments. However, only 8% of learning and development teams calculate their return on investment (ROI), leaving a majority of programs void of success metrics.  Despite this, understanding the monetary implications of L&D is becoming increasingly important, considering its impact on revenue and profits.  The traditional ROI formula, [(L&D Benefits – Cost of L&D) / Cost of L&D x 100], must be carefully assessed, considering not just financial investment, but time and effort as well. Costs related to learning and development are multifaceted, extending beyond the explicit monetary commitment.  It...

Generative AI and the Future of Marketing

Afbeelding
Generative artificial intelligence is a form of AI that is becoming increasingly popular in marketing companies from legacy brands to small businesses. Generative AI is a form of artificial intelligence that creates new media from preexisting text, images, videos, code, and more that it has been “fed” by programmers. This form of AI is hugely applicable to the field of marketing, largely because of its ability to create new variations on preexisting media in a way that is directly applicable to marketing, service chatbots, fraud detection, email marketing, retail, and more. Already, 77% of marketing companies are exploring the use of AI in their business practices, including 31% of small businesses. It is also likely to increase even more in accessibility, as there has been a 14x increase in AI-focused startup companies since 2000.  Now is the time to explore the potential of AI in marketing . As dunnhumby CEO Dan Olley said, “If CIOs invested in machine learning three years ago,...

Musk Says Cisgender And Cis Are Now Slurs On Twitter

[unable to retrieve full-text content] Twitter’s executive chair Elon Musk said late Tuesday the words “cisgender” and “cis” are considered “slurs” under the social media platform’s content policy, the latest ad-hoc policy change implemented by the billionaire. The post Musk Says ‘Cisgender’ And ‘Cis’ Are Now ‘Slurs’ On Twitter appeared first on Social Media Explorer . source https://socialmediaexplorer.com/content-sections/news-and-noise/musk-says-cisgender-and-cis-are-now-slurs-on-twitter/

3 Social Media Strategies to Help Sell Landscaping Products

Social media has become essential for companies to promote their products and reach a wider audience. This goes for the landscaping industry as well. If you sell landscaping products and want to harness the power of social media to increase sales, this article will provide you with three effective strategies. 1. Visual Story Visual storytelling is another way to engage with audiences on social media. Landscaping is inherently visual; high-quality photos and videos can help showcase its beauty and functionality. Here’s how you can use visual storytelling: a. Showcase product apps: Share photos and videos of how landscaping products can transform outdoor spaces. Emphasize different uses, such as walkways, balconies, or retaining walls, to motivate your audience and demonstrate the versatility of your product. b. Before and after changes: Visualize the impact of your landscaping by sharing before and after pictures or videos. This approach allows potential customers to differentiate ...

No Longer A Cruel SummerThe Summer Anthem In The Social Media Era

Dave Hogan It was 40 years ago this month that the British pop trio (now a duo) Bananarama released their hit single “Cruel Summer,” a song that actually looked at the darker side of the season—noting the oppressive heat, and the loneliness that can come when your friends are away likely having a good time without you. The song has been an ode for summer and could even have become the theme tune of the summer 2020, when the pandemic is likely to disrupt many vacation plans. The Song of Summer: A History Summer song history predates it by only about 100 years. It was 1883, when sales of sheet music began to increase during summer. In the early part of the 20th century the music industry was basically born, as the public began adopting phonographs. The first true song of summer is arguably Irving Berlin’s “My Wife’s Gone to the Country—Hooray! Hooray!” Released in 1909, it was arguably as risqué for the day as the summer songs to come. There have been countless summer anthems ov...

Discovering Hope in Hashtags: A Fathers Journey Through Parental Alienation and Social Media

Afbeelding
n the age-old battle of David versus Goliath, I found myself, Jacob Maslow, in the underdog role, wielding not a slingshot but my unwavering love for my children. Life had dealt me the card of shared custody after a divorce from my narcissistic ex, Carol Grinberg, with our five beloved children caught in the crossfire. Like a desert storm, this parental alienation hit hard and fast, and I found myself navigating this tumultuous journey in a foreign land. Israel, our home, seemed indifferent, even hostile, to my struggle as an American expatriate father. Every day felt like a losing battle. Carol, armed with the venom of alienation, played by her own rules, seemingly immune to court orders and deaf to agreements. Conversations about our children were as elusive as a desert mirage. The silence from her lawyer only amplified my feeling of isolation. Yet, in this desolate landscape of parental alienation, I stumbled upon an unexpected oasis – the vibrant world of social media. Turning t...

Social Media Marketing Tips for Fence Company Owners

In today’s digital age, social media marketing has become a powerful tool for businesses to connect with their target audience, increase brand visibility, and drive conversions.  Fence company owners can leverage social media platforms to promote their services and attract new customers effectively. This blog post will explore valuable social media marketing tips tailored explicitly for fence company owners. Identify your target audience:  To create a successful social media marketing campaign, fence company owners must identify their target audience [ 2 ]. Understanding your potential customers’ demographics, interests, and pain points will help you tailor your content and messaging to resonate with them effectively. Choose the right platforms:  Not all social media platforms are created equal, and choosing the ones that align with your target audience and business goals is essential. Platforms like Facebook, Instagram, and LinkedIn can be particularly effective for...

How The HR Industry is Changing

The human resources (HR) industry has undergone significant changes in the past several years due to technology advancements, shifting workplace dynamics, and a renewed focus on employee experience. In this article, we will examine some of the key ways that the HR industry is changing and adapting to the demands and expectations of todays workforce. The Impact of Technology on HR The most significant driver of change in the HR industry is technology. This includes artificial intelligence (AI), machine learning, data analytics, automation tools, communication platforms, and more. As new tools continue to develop and evolve at a rapid pace, so do the ways in which HR professionals must adapt their industries. Workflow automation software now plays an integral role in nearly every element of managing employees – from recruiting talent through to onboarding processes right up until their time with an organization comes to an end. These platforms can reduce administrative burdens signif...

Trade Plus Coin online trading platform

Introduction Are you looking for a reliable online trading platform to invest your money in? Look no further than Trade Plus Coin! This innovative platform offers seamless and secure trading of various cryptocurrency assets, making it an ideal choice for both seasoned investors and beginners. In this blog post, we’ll take a closer look at how Trade Plus Coin works, its key features, fees and charges, customer support options, as well as the pros and cons of using this platform. So sit tight and get ready to discover why Trade Plus Coin is quickly becoming one of the most popular crypto exchanges on the market today! How to open an account To start trading on Trade Plus Coin, the first step is to open an account. The process of opening an account is simple and straightforward. Visit the Trade Plus Coin website and click on the “Sign up” button located at the top right corner of the homepage. You will be required to enter your personal details such as name, email address, phone numb...

Enhancing Social Media Conversions by Maximizing Audience Engagement

In today’s fast-paced digital landscape, social media managers constantly seek innovative ways to stay ahead of the competition and captivate their audiences. One powerful solution that has emerged as a game-changer in social media management is automation. With the right automation platform, such as Dynamo , social media managers can skyrocket their engagement levels, reach millions of people and convert more followers than ever by automatically personalizing their messages, boost engagement rates and connect with audiences on a deeper level. This article will explore the benefits of automation in social media management and how Dynamo’s automation feature can unlock the true potential of personalized social media engagement. Intelligent Automation: The secret weapon for engagement By leveraging automation, social media managers can post the most creative and engaging social activities, which bring back tons of interactions, while Dynamo replies automatically as if the social medi...